Search results for "AI"
Inspired by the BBC’s 50:50 Project, London Fashion Week goes all-in on inclusion
After two years, London Fashion Week is back with crowds, front rows, and shows. And the welcome strut of models on the catwalk brings with it the potential for great…
DCN’s must reads: week of September 16, 2021
Here are some of the best media stories our team has read so far this week: The New York Times | Can TV Get Big Again? (6 min read) Digiday…
Get to know Gen Z’s media habits
Understanding Gen Z’s media experiences and entertainment preferences is a priority for publishers because they provide a proxy for the future of digital media. Already, according to a McKinsey analysis,…
New DCN Research on Gen Z’s Media Habits Shows High Quality, Trust, and Privacy Drives Loyalty to Digital Media Brands
NEW YORK– September 13, 2021 – Digital Content Next (DCN), the only trade association exclusively dedicated to trusted, high-quality digital content brands, has released new, members-only research, “Gen Z Digital Media Attitudes, Values…
Two truths and a lie: Why what you think you know about identity will hurt you
Current uncertainty about the tech underpinning digital media has left most of us wondering what happens when cookies disappear on Chrome. It’s easy to forget that Safari and Firefox deprecated cookies…
2021 DCN Research: Gen Z Digital Media Attitudes, Values & Behavior
Digital Content Next (DCN) commissioned Seidmon Associates to research Gen Z’s attitudes, values, and behavior regarding digital content. The goal of this research is to help DCN members better understand…
DCN’s must reads: week of September 9, 2021
Here are some of the best media stories our team has read so far this week: The Guardian | High court rules Australian media companies can be liable for defamatory…
9 criteria for driving business results with analytics in 2022
Even before Google sent brands and publishers slow-walking to wean themselves off third-party cookies back in early 2020, both the buy- and sell-side had a data problem. The issue has…
Trust, walled gardens and a shining new opportunity for publishers
The future of digital advertising might just revolve around the matter of trust. But before publishers take on that question, they should consider this one: Why is Big Tech working…
DCN’s must reads: week of September 2, 2021
Here are some of the best media stories our team has read so far this week: The New York Times | Apple Settlement Gives App Developers a Way to Avoid…
As podcasting soars, advertising follows
Although the pandemic has revolutionized many of our media consumption habits over the past 18 months, one thing has become increasingly clear: podcasts are not going anywhere. Even as new…
Connecting more than TVs: Publishers are the key to CTV engagement
Following years of growing adoption, Connected TV (CTV) consumption took center stage in the last year as consumers overwhelmingly shifted toward remote work. In fact, IAS research has shown that…