Search results for "AI"
What CTV marketers can learn from TV’s past mistakes
People working in CTV advertising often toss around phrases like “the living room of the future” and “the connected consumer.” TV technology today is pretty darn impressive and its easy…
OTT monetization needs to adapt fast or die slow
Streaming TV may have killed cable － but where do we go from here? After the pandemic-induced streaming boom, consumers are cancelling subscriptions at record rates. As viewers grapple with…
Two ways publishers can increase digital ad revenue from news content
The media is covering news from more angles, and at more depth, than ever before. The Tokyo games generated a flurry of content that spanned fashion, mental health, gender equality,…
DCN’s must reads: week of September 30, 2021
Here are some of the best media stories our team has read so far this week: Digiday | Why some advertisers could be reluctant to get on board with Google’s…
How we enhanced our site’s UX and boosted Core Web Vitals scores at The Washington Post
Ever opened an article and started reading, only to lose your spot because you were bumped down the page? This annoying occurrence is the result of layout shift, one of…
Four global publishers explore the opportunities in digital publishing’s new normal
With wide-ranging changes pushed within a very short time span, the publishing world had to rapidly transform many workflows and strategies during the pandemic. We saw trends accelerate and tried…
What publishers need to know about the crypto ad market
While the cryptocurrency market has been growing at a steady rate over the past few years, it has recently exploded – and shows no signs of slowing down. Estimates show…
What the Hot Pod acquisition signals for Vox Media
There is no doubt the media industry can be pretty cutthroat. Publishers are always looking for new ways to generate revenue and compete with big tech, which dominates the digital…
DCN’s must reads: week of September 23, 2021
Here are some of the best media stories our team has read so far this week: The Verge | Facebook is starting to share more about what it demotes in…
Legal and Legislative Committee Call
Miriam Wugmeister, co-head of the privacy and data security group at Morrison Foerster, will lead a discussion about the new Standard Contractual Clauses (SCCs) and European Data Protection Board (EPDB)…
3 Digital advertising resources to help publishers optimize sales
In an advertising ecosystem that often can seem complex and opaque, digital publishers must find ways to stand out from other websites that offer advertising. The industry has developed several…
These next-level user experiences lead to more loyal, registered users
When it comes to the future, increasing user registrations and building robust first-party datasets should be at the forefront of every publisher’s strategy. Building first-party data unlocks a publishers’ ability…