Search results for "AI"
Engaging audiences: How publishers can shift heated arguments into meaningful discussions
The Internet is renowned for bringing out our worst instincts. When anonymous strangers with differing views converge in online community forums, the result is often heated arguments that can quickly…
The bad ad problem: balancing short-term profits and long-term success
There are telltale signs that digital publishers haven’t embraced a user-first approach to monetization. Frequently, these unwelcome surprises come in the form of bad ads. There’s a subtle, yet crucial…
Local newspapers are changing. Here’s how journalists feel about it
Local news publishers understand the need to evolve their newsrooms. To attract advertisers, subscribers, and younger readers, change is essential—from digital conversion to newsroom diversity. The Tow Center for Digital…
DCN’s must reads: week of October 14, 2021
Here are some of the best media stories our team has read so far this week: Politico | Europe’s top ‘tech cop’ is ready to take on Big Tech with…
Great lengths: Optimizing video across platforms
Make it short. Show real stuff. This may seem obvious, but these are best practices in video length and content authenticity for Gen Z audiences. Gen Z, born between 1998…
Digital publishers must avoid being dazzled by vanity data
Professionals in all industries have become obsessed by data over the last decade. It is true that having a firm understanding of your data sets is key to growing a…
Publishers can’t afford to ignore data leakage
The problem of data leakage is one often not well known or understood by publishers. Therefore, addressing data leakage is rarely prioritized. This particularly true if the pressure to monetize…
Subscription strategies to convert light readers
The pandemic was a key driver of new subscriptions from news and gaming sites to entertainment streaming services. As a result, publishers registered record subscription growth. For digital media businesses,…
Preparing measurement for the post-cookie data divide
The post-cookie world is facing a measurement problem. There is plenty of talk surrounding FLoCs, Unified IDs, first-party data, contextual advertising and more. However, there is not enough conversation about…
Legal and Legislative Committee Call
Topic: Crunch Time for Congress – What to Expect for the End of 2021 Legal and Legislative Committee Calls are webinars summarizing and commenting on important policy, law, and legislative…
DCN’s must reads: week of October 7, 2021
Here are some of the best media stories our team has read so far this week: Aljazeera | Facebook products ‘harm children, stoke division’: Whistleblower (4 min read) The New York Times…
Can freemium ever be free? Paywall strategies from news, B2B, and B2C
Is there such a thing as a free lunch? For online audiences looking for news, metered and freemium paywalls offer a little taste of the feast that exists beyond the…