Search results for "AI"
Premium VOD advertising placements outperform YouTube and Facebook
Researchers continue to prove that ads viewed within a premium publisher environment drive greater advertising effectiveness. Each of the studies (here, here and here) offers insights and empirical data proving…
Micro-audiences and community engagement pave the way for content commerce gold
Mobile is a massive opportunity only heightened during the pandemic as audiences turned to their smartphones for the comfort food of apps and entertainment. Significantly, though, throughout this period consumer…
DCN’s must reads: week of August 26, 2021
Here are some of the best media stories our team has read so far this week: The Wall Street Journal | Hollywood Movies Flood Piracy Sites Hours After Release (7…
Seeing through Facebook’s transparency report
“Transparency is an important part of everything we do at Facebook.” Well, at least that’s according the first line of the company’s just-released Widely Viewed Content Report. The report is…
Subscription growth continues globally, but competition is fierce
Streaming services continue to rack up subscriber growth in the global marketplace. In fact, Juniper Research forecasts nearly 2 billion active subscriptions globally to on-demand video services by 2025. That’s an…
CTV’s peril: Could shared data strengthen platforms and programmers?
In Greek mythology, Odysseus faced many harrowing close calls, traveling to Hades and back just to find his way home. For many involved in the evolution of ConnectedTV, it has…
Newsweek and Discovery are ready for the cookieless web. Are you?
We all know that the days of the cookie as the primary means to ad targeting and personalization are coming to an end. From increased legislation to ongoing browser updates,…
From the top down, and inside out: tackling media’s diversity problem
The business case for diversity has been made time and again. In fact, according to McKinsey, the relationship between ethnic, gender, and cultural diversity and financial outperformance has only grown…
DCN’s must reads: week of August 19, 2021
Here are some of the best media stories our team has read so far this week: Bloomberg Businessweek | Amazon’s Move Into Podcasts Was a Big Advertising Play All Along…
How dynamic creative optimization delivers advertising results
Today’s online consumers expect ads to show them what they want, when they want it. An overwhelming 80% of shoppers say they’re more likely to make a purchase when a brand offers…
A Covid-era study reveals best practices for automated reporting
Though automated journalism is not new, the pandemic — characterized by a slew of data driven stories — accelerated adoption for some newsrooms. By in large, automated approaches use a…
3 Innovative ideas to fuel subscription success
For over 100 years, newspaper and magazine publishers made money in three basic ways: advertising, newsstand sales, and periodic payments from subscribers who awaited the latest news delivered to their…