Search results for "AI"
Inspiring through Instagram: Exploring NatGeo’s socially responsible strategy
National Geographic is an Instagram powerhouse. The publisher has just topped 175 million followers, which makes it the 12th most followed account on the platform and the only media brand…
DCN’s must reads: week of August 12, 2021
Here are some of the best media stories our team has read so far this week: The New York Times | Apple’s iPhones Will Include New Tools to Flag Child Sexual…
Gen Z Digital Media Attitudes, Values and Behavior
Join your DCN member peers for the release of our latest consumer research on the attitudes, values and behaviors of Gen Z in regards to digital media. Generation Z is…
When browser extensions attack: Meet LNKR, an ad ecosystem nightmare
My toddler and I share a love for the misadventures of Shaun the Sheep. In particular, we love the episode where sheepdog Bitzer is cleaning the farmhouse window. But the…
Create premium digital experiences consumers will pay for
Publishers have experimented with paid-for digital content since the 1990s. In the time since, they have gained valuable experience, which has given them a much clearer view of what does…
DCN’s must reads: week of August 5, 2021
Here are some of the best media stories our team has read so far this week: Digiday | Here’s what’s behind the rise of custom algorithms for digital ad decisions…
The revenue model for search is broken. So are the results.
Twenty years ago, search engines put in motion a revolution in how we access and consume information. In the span of two decades, billions of people across the globe now…
3 Ways ad measurement is evolving to gauge true ad impact
It is no secret that the last year drove significant changes in consumer behavior. It transformed the way we shop, with 75% of U.S. consumers saying that they have tried…
DCN’s must reads: week of July 29, 2021
Here are some of the best media stories our team has read so far this week: Journalism.co.uk | What the Reuters Institute’s Digital News Report 2021 means for your audio…
4 Media industry twists and turns you don’t want to miss
The business of digital media is not dull. It can be a bit like the not-so-well-wish “may you live in interesting times,” though. Keeping up with it all is a…
Meeting these consumer expectations is critical for streaming success
Consumers have numerous entertainment options when it comes to video streaming. There are many choices to be made — from content and viewing device to whether to access the content…
Opt out of the bad ads that ruin in-app gaming
Since the inception of smartphones, mobile games have been one of the most popular app categories. However, there is one major downside to mobile gaming: the influx of bad ads….