Search results for "AI"
DCN’s must reads: week of July 22, 2021
Here are some of the best media stories our team has read so far this week: The Wall Street Journal | Apple Looks to Lease Hollywood Hub for Filming Shows…
MVP: Why sports coverage could be the next great subscription driver
Sports coverage and analysis is the lifeblood of specialist sites like Defector and The Athletic. However, as the competition for subscription revenue heats up, many media outlets are re-examining the…
The great privacy reset is here. Publishers, are you ready to capitalize?
The advertising industry needs to adjust its focus from big tech’s micro-changes to the bigger privacy picture. Something is happening at a macro-level that requires more attention than incremental changes…
The best conversion strategy media and publishing companies still aren’t using
When talking about conversion strategies within the digital media industry, we often focus our efforts on the same tried-and-tested methods: email marketing, social media campaigns, SEO, PPC, etc. These are…
Game on: How younger consumers’ behavior shapes media usage
When it comes to media consumption, consumers have never had it so good. From streaming services to social media, movies to music and video games, to a variety of linear…
DCN’s must reads: week of July 15, 2021
Here are some of the best media stories our team has read so far this week: Poynter | Not just a wave, but a movement: journalists unionize at record numbers…
Investigating YouTube’s algorithmic black box
We’ve all taken a trip down the YouTube rabbit hole. It starts off innocently enough as we view a video recommended by a friend. Then about 30 to 60 minutes…
Viewability + engagement = highly valuable impressions
Imagine that you’re driving down the highway and many of the billboards you pass are facing in the wrong direction. Advertisers paid for their messages to be displayed. However, some…
Why third-party cookies should be dead to you (regardless of what Chrome does)
On June 24, Chrome shook the industry once again by announcing it will delay the deprecation of the third-party cookie, which was expected to be in 2022. When the news…
DCN’s must reads: week of July 1, 2021
Here are some of the best media stories our team has read so far this week: Politico | ‘Stories Aren’t Falling Off the Trees Anymore’: A Conversation With the Women…
How NBCUniversal turned the Olympic postponement into multiplatform gold
Covering any Olympics is a monumental challenge. But broadcasters of the Toyko Games face challenges like no other in history. Few are feeling it more than NBCUniversal (NBCU) and its…
Will iOS and cookie privacy updates affect Facebook?
Facebook is a peculiarity, even among its fellow ad-supported media giants. Their ability to collect data from their two billion plus users, and package that data for advertisers, is second…