Search results for "AI"
Multichannel experience: the key to surviving the media attention recession
The pandemic saw a historically high surge in media consumption and media audience growth. However, data heading into 2022 painted a bleaker picture. After two years of easy wins in…
The critical role of data clean rooms in today’s digital ad ecosystem
The disappearance of third-party cookies and identifiers is reshaping digital advertising as we have come to know it. Add regulatory requirements related to personal data processing into the mix with…
How media brands are honoring Juneteenth this year
DCN is proud to support our members and the health of the digital media industry overall. Thus, we are pleased to share some of the incredible work our members and…
Digital News Report 2022: Four key implications for publishers
The annual Digital News Report from the Reuters Institute for the Study of Journalism is a must-read for anyone in the news, media and digital publishing industries. Clocking in at…
Publishers explore subscription models focused on inclusivity
Reader revenue models raise concerns about subscriptions serving only wealthy and highly educated audiences. According to a Reuters Institute’s survey, almost half of news leaders (47%) are concerned that subscription models…
Why publishers need to get taxonomies right to succeed
Taxonomies have long been a not-so-sexy – but totally important – part of our industry. They help bridge the buy and sell sides of digital advertising through a common standard….
What The Economist’s move into education can teach other publishers
Education may not be an obvious segue for a news publisher. But when you look more closely, it can actually be an incredibly powerful way to leverage the expertise of…
Publishers hold a strong hand for the future of advertising; now they must play it wisely
Concerns around consumers’ online privacy, particularly how businesses can collect, store, and utilize consumer data, have captured regulators’ attention. The resulting regulations are causing platform-level changes that will force the…
How ad-supported options are shaping the future of video streaming
Everyone grumbles about ads. Yet when it comes to video streaming services, Americans across all age groups, races, and ethnicities prefer ad-sponsored content to paying more for ad-free options. Lower…
Why publishers should be advertising on audio to improve ROI
As consumer and audience behaviors continue to evolve in the wake of the pandemic, publishers must remain responsive to rapidly changing advertising trends. Omnichannel marketing has become essential for achieving adequate reach,…
DCN’s must reads: week of June 2, 2022
Here are some of the best media stories our team has read so far this week: Time | The Strange Coalition in Congress Poised to Score a Major Win Against…
Europe’s CTV audience is switched on for ads
Connected TV (CTV) audiences in Europe seem to have embraced streaming as their go-to destination for video entertainment, where they enjoy a wealth of content from a diverse set of…