Search results for "AI"
The January 6 hearings highlight a significant growth opportunity for streamers
The January 6 hearings demonstrate a significant opportunity for streaming services – SVOD, AVOD, FAST – to provide public service and to engage new and existing audiences. Most people can’t…
5 considerations for publishers working on identity resolution
Publishers stand to lose up to $10 billion due to the deprecation of third-party cookies and mobile advertiser IDs (MAIDs), according to McKinsey. Earlier projections by Google indicated that publishers…
Explore newsroom innovation with USA Today and Axios
DCN’s editorial director Michelle Manafy interviews Nicole Carroll, the Editor-in-chief of USA Today and Aja Whitaker-Moore the Executive Editor of Axios on Newsroom innovation: What’s the future of storytelling at…
Audience trust drives Wirecutter’s affiliate strategy
Affiliate marketing is a dynamic endeavor, with myriad factors driving strategic decisions on how to sustain a healthy revenue stream while maintaining consumer trust. In this Q & A, Leilani…
DCN’s must reads: week of June 30, 2022
Here are some of the best media stories our team has read so far this week: CNBC | Can media companies weather a recession? Executives say they’re in stronger shape…
Digital outlaws: How Facebook extorted Australia
As the world learns from Australia’s news media bargaining code that has reportedly driven $200 million of funding to news organizations, a whistleblower revealed the tactics to try to stop…
Key trends shaping the booming streaming market
Earlier this year, Tubi forecasted that free streaming audiences would grow more than paid streaming by mid-2022. Fast-forward to comScore’s new State of Streaming 2022 Report, which backs up this prediction….
What’s next for publishers in identity and addressability?
The state of identity in ad tech is overwhelming. The number of proposed solutions for the end of the third-party cookie seems to be endless, with new ID providers, clean…
A healthy advertising ecosystem begins with contextual suitability
The media industry is undergoing a massive transformation due to rapid technological disruption, changes in global privacy regulations, as well as increased audience fragmentation. Compounding these factors is the cookie…
DCN’s must reads: week of June 23, 2022
Here are some of the best media stories our team has read so far this week: Variety | U.S. Subscription VOD Revenue Growth Slowing to 13% in 2022, Hitting $25…
One year later: Who won the pandemic newsletter boom
The newsletter gold rush is well under way. Media companies large and small are focused on their newsletter strategies. And the frontier towns of Substack, Revue and Ghost are packed…
How the right CMS can accelerate digital transformation for publishers
Digital news consumption is a daily habit for most consumers. But they have high expectations. Audiences want news to be timely and offer easily discoverable news content. An underperforming website…