Search results for "AI"
Is consulting the next revenue stream for publishers?
What’s the biggest challenge you’ve overcome in your publishing business? Increasing audience conversion and retention? Bumping up digital advertising yields? Effective content repurposing? All of the above? The chances are…
Leverage audience attention to maximize ad value
Speculation about the future of digital advertising abounds, now that the end of third-party cookies is almost certain — whether that’s in 2024 or years down the road. Most predictions…
The shift to non-game app spending signals change in the mobile market
More than half of U.S. app store spending now comes from non-games apps compared to five years ago when games apps accounted for more than two-thirds of total app spending….
Ad quality trends up and blocking trends down according to new report
In today’s constantly changing digital advertising ecosystem, it’s critical to monitor trends across the industry. This is especially true when it comes to ad verification, with utilization being heavily impacted…
They revolutionized podcast advertising. Now they’re coming for subscriptions
Most media monetization models are reliant on two sources: advertising or consumers paying. With advertising rates tethered to a fluctuating economy, publishers have turned to memberships and subscriptions as the…
Predict and respond to audience behaviors with confidence
As much as your media organization values its audience, you might find their online behavior wildly unpredictable. Whether your readers are active on your website only to become randomly inactive…
At The Texas Tribune, audiences expect service from social audio
Social audio creates opportunities to grow and engage with audiences. It also provides an ideal medium for tackling big issues. However, The Texas Tribune’s social audio experience reminds us about…
DCN’s must reads: week of July 21, 2022
Here are some of the best media stories our team has read so far this week: The Wall Street Journal | Facebook Shifts Resources From News to Focus on Creator…
Third-party CTV data isn’t just for advertisers
Connected TV (CTV) is rapidly gaining traction. The digital industry has seen this coming for a while; in fact, after years of growing adoption, CTV has accelerated into the forefront…
Advertisers should be watching CTV
As consumers find their way to connected TV (CTV) content, so do marketers. CTV and streaming products help media companies extend their content reach and tap into a strong-growing demand…
The next-generation news consumer is older than you think and wants more video.
Publishers should target the medium, not the platform to capture the next generation of news consumers. The 2022 Digital News Report from the Reuters Institute and the University of Oxford…
Five ways to make your CDN work harder
Most digital publishers use a Content Delivery Network (CDN) as part of a delivery strategy, and for good reason. Traditional benefits range from faster and secure delivery to tight integration…