Search results for "AI"
3 tips for lean teams managing multiple subscription sites
Subscription marketing teams are managing more digital media properties than ever after what seems like near-daily announcements about media acquisitions. In light of the growing necessity of digital engagement and…
Best practices from media organizations on using Twitter Spaces
Once called a pandemic fad, social audio may have staying power. Digital content companies continue to experiment with the format to engage and build audiences, get feedback, and figure out…
DCN’s must reads: week of August 11, 2022
Here are some of the best media stories our team has read so far this week: AdExchanger | AdExplainer: Can Contextual Targeting Work On Streaming TV? (4 min read) Bloomberg…
Target future-focused companies to make your business “recession proof”
Rising interest rates and elevated inflation are signals that typically lead to an economic slowdown, and sometimes a recession. Based on numerous client conversations, the concern is certainly on everyone’s…
Fulfilling the buy-side wish list with connected TV
Connected TV (CTV) includes a wide range of video on demand (VOD) platforms, free ad-supported streaming services, and a growing number of channels that viewers primarily use to enjoy long-form…
Why data is media’s revenue diversification differentiator
For the better part of the last decade, there has been a clear case for revenue diversification as the key to sustainable success in media. Dependency on one or two…
Game on: esports offer a big win for media brands
Warner Bros.’ MultiVersus game leverages a broad range of the company’s IP. While the media and marketing worlds lose their minds over the metaverse, it’s worth bearing in mind that…
DCN’s must reads: week of August 4, 2022
Here are some of the best media stories our team has read so far this week: Variety | With HBO Max and Discovery+ Expected to Merge, Streamers Debate Scale vs….
Research explores the best way to balance big tech and journalism
The Australia 2021 News Media Bargaining Code and the European Union (EU) 2021 Digital Copyright Directive are two examples of policies that establish a more equitable financial arrangement between big tech platforms and digital…
Advertising’s attention evolution
Advertising is changing faster than ever. Consumers have more choice, audiences are blocking more ads, and global impacts such as the Covid-19 pandemic have shifted engagement and content demands across…
Publishers: context is king … but traffic is queen
Are you mis-valuing your first-party data? Context may be King but your traffic is Queen so give it its due respect. In the current environment, with vast changes in technology…
DCN’s must reads: week of July 28, 2022
Here are some of the best media stories our team has read so far this week: New York Times | Why Big Tech Is Making a Big Play for Live…