Search results for "AI"
Streaming is for everyone: three strategic considerations
2022 already has been a dramatic year for streaming. Even if you’re not trying to keep up with day-to-day industry developments, you’re probably aware that CNN+ launched and died, Netflix…
The FTC is about to enter a new era
Nominated by President Biden, and recently confirmed by the Senate, Alvaro Bedoya was sworn in as the 5th Commissioner of the Federal Trade Commission (FTC) this month. As a result,…
DCN’s must reads: week of May 26, 2022
Here are some of the best media stories our team has read so far this week: Wired | How GDPR Is Failing (15 min read) Medialyte | When you build…
How to increase revenue by cutting ties to indirect demand sources
I promise this isn’t another article about the end of cookies. Instead, I want to discuss how publishers can maximize the opportunity to increase revenue as this industry shifts in…
Publisher demographics are more effective than data-brokered targeting
Many marketers believe that personalized advertising in digital media is very effective at offering efficiencies and generating clicks and conversions. While advertisers generally agree that targeting is a useful tool,…
Winners from the CTV boom to be decided by early measurement adoption
All forms of digital video advertising are growing rapidly. According to the IAB, the digital video channel has grown over 50% since last year. This is largely being driven by…
DCN’s must reads: week of May 19, 2022
Here are some of the best media stories our team has read so far this week: Gizmodo | We’re Publishing the Facebook Papers. Here’s How Facebook Killed News Feed Fixes…
How social audio supports The Washington Post’s “adoption, addiction, and affection” strategy
In the 18 months since social audio spaces were introduced the media landscape, digital content companies have experimented to uncover their purpose and how they can best serve audiences. For…
Where conversations fit into your paywall strategy
A mid-sized digital media outlet dropping its paywall is not usually the stuff of national news. But when Quartz, the digital business outlet, scrapped its paywall earlier this month, the…
Publishers’ video focus among major shifts for 2022
Instagram is hot but YouTube is not. Publishers around the world are shifting focus this year, according to a recent survey of 30 publishers from 17 countries. The Publishing Trends…