Search results for "AI"
On the Anniversary of ATT, two players to watch are Snap and Facebook
Since Apple’s App Tracking Transparency (ATT) framework came into effect, the company has started confronting users with daunting warnings about favorite apps tracking you across apps and websites owned by…
Diversify strategies to survive “peak subscription”
Once seemingly unstoppable, subscription-based digital media services like Netflix now look vulnerable. Netflix reported seeing a drop in subscribers for the first time in 10 years, prompting a recent selloff…
Five big leadership challenges facing the media industry
Anita Zielina founded the Executive Program in News Innovation and Leadership at CUNY in 2019. Since that time, she has shaped the leadership skills of executives from local media, start-ups…
DCN’s must reads: week of May 12, 2022
Here are some of the best media stories our team has read so far this week: The Hollywood Reporter | Streaming TV’s Next Battlefront: Free Services Seize Their Moment (5…
Why you need to unlock the hidden value of anonymous users
If your media company is directly monetizing its audience in any way or form, odds are, your registered users and subscribers are your biggest money-makers. Even so, the largest portion…
Streaming drives this year’s upfronts
The buzz this upfront season is all about streaming. As Tim Peterson at Digiday put it, “Historically streaming has taken a backseat to traditional TV in the annual upfront market….
Are you ready for the data impact of the immersive web?
Both the immersive web and Web3 are coming. Publishers need to make sure they are prepared for any changes that will inevitably impact their data. But before we start, it’s…
Stay the course
Netflix’s earnings report last week sent a chill across nearly every company with a business model tied to a direct-to-consumer relationship. There are real concerns about the global economy and…
DCN’s must reads: week of May 5, 2022
Here are some of the best media stories our team has read so far this week: Wired | Hollywood’s Fight Against VPNs Turns Ugly (4 min read) Hollywood Reporter |…
Digital trust and safety: Do you have what it takes?
It’s not hard to see that digital advertising is undergoing another paradigm shift. Spurred by pandemic-fueled online use and continued cyber-driven attacks, consumers are becoming more aware of internet dangers….
The value of a shared experience: co-viewing and CTV
Tracking co-viewing is essential for publishers to monetize all viewers they reach across all platforms and apps. It provides details of how people watch television in the household. TVision’s new…
DCN’s must reads: week of April 28, 2022
Here are some of the best media stories our team has read so far this week: Vanity Fair | The Netflix Nightmare: What Happens When an Industry Becomes a Squid…