Search results for "AI"
What You Need to Know About the Ad Industry’s Fight Against Fraud
On Tuesday, the Association of National Advertisers (ANA) and ad-fraud-detection company White Ops, Inc. released the results of their two-month analysis of billions of ad impressions on 36 sites. Research…
Quoteworthy: Straight from the Masters of Marketing
What makes a “Master of Marketing”? One of the undisputed “masters” of the discipline, former P&G CEO Jim Stengel, singled out a few marketing stars in a recent Forbes article, selecting quotes…
Publishers Can Make a Real Difference in the Fight against Ad Fraud and Nonhuman Traffic
While digital advertising revenues are growing, developments in the marketplace pose some new challenges and opportunities. Near the top of the list of concerns of digital publishers today is minimizing…
Q&A: Edward Menicheschi, VP & Publisher of Vanity Fair, on Creating Native Advertising Content
This Q&A is part of OPA’s “Three on Three” series where we ask three industry executives the same three questions on a topic to uncover actionable insights… If you want…
AOL Aims to Improve Programmatic Performance with Convertro Acquisition
Yesterday, in its Q1 earnings call, AOL CEO Tim Armstrong was “pleased to report another quarter of growth at AOL.” Along with growth in AOL’s platform area, video and global…
Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment
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Forbes’ Billion-dollar Baby: Meet the Forbes Billionaires Real-time Wealth-Tracking Platform
Everybody’s doing lists these days. Their popularity in digital circles makes them great fodder for content of all types. While they are one of the content darlings du jour, lists…
Conde Nast Entertainment Tees off Sports Video with Launch of Golf Digest Channel
Condé Nast Entertainment launched its first sports video channel yesterday with the debut of the Golf Digest Channel. According to Molly Baldwin, Director of Editorial Operations for GolfDigest.com, “We see…
SIIA Marketing Survey: Social Media Usage Remains High & Mobile Leaps Forward
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Marketers Prefer Premium Content Publishers Over Facebook for their Brand Focused Campaigns
NEW YORK, Nov. 8, 2012 — The Online Publishers Association (OPA) has released “Branding on Display”, a study providing insight into the role branding plays in online advertising as well…