Login is restricted to DCN Publisher Members. If you are a DCN Member and don't have an account, register here.

Digital Content Next


InContext / An inside look at the business of digital content

Quoteworthy: Straight from the Masters of Marketing

December 2, 2014 | By Lisa Abourezk, SVP Marketing—DCN

What makes a “Master of Marketing”? One of the undisputed “masters” of the discipline, former P&G CEO Jim Stengel, singled out  a few marketing stars in a recent Forbes article, selecting  quotes from their presentations to the 3,000 attendees at the ANA’s annual conference in October. What rang true for him — and for me — were the statements reflecting “brand purpose” “innovation” and “standing out.” And, appropriately for those of us in the digital content business, that marketers are competing for attention in a wildly cluttered age of information and disruption:

“You are competing with every piece of content ever made for every person’s attention. You need to be entertaining. Don’t outsmart. Out entertain.”
Dolf van den Brink, President & CEO – Heineken USA

From Forbes:

ForbesEight Top Quotes From Masters of Marketing 

Nearly 3,000 marketers attended the ANA conference last week and left energized with many new insights from an all-star line-up of speakers. These are the best quotes of the week.

Read more…


Print Friendly and PDF

Liked this article?

Subscribe to the InContext newsletter to get insights like this delivered to your inbox every week.