What makes a “Master of Marketing”? One of the undisputed “masters” of the discipline, former P&G CEO Jim Stengel, singled out a few marketing stars in a recent Forbes article, selecting quotes from their presentations to the 3,000 attendees at the ANA’s annual conference in October. What rang true for him — and for me — were the statements reflecting “brand purpose” “innovation” and “standing out.” And, appropriately for those of us in the digital content business, that marketers are competing for attention in a wildly cluttered age of information and disruption:
“You are competing with every piece of content ever made for every person’s attention. You need to be entertaining. Don’t outsmart. Out entertain.”
Dolf van den Brink, President & CEO – Heineken USA
Nearly 3,000 marketers attended the ANA conference last week and left energized with many new insights from an all-star line-up of speakers. These are the best quotes of the week.