Login is restricted to DCN Publisher Members. If you are a DCN Member and don't have an account, register here.

Digital Content Next


InContext / An inside look at the business of digital content

Quoteworthy: Straight from the Masters of Marketing

December 2, 2014 | By Lisa Abourezk, SVP Marketing—DCN

What makes a “Master of Marketing”? One of the undisputed “masters” of the discipline, former P&G CEO Jim Stengel, singled out  a few marketing stars in a recent Forbes article, selecting  quotes from their presentations to the 3,000 attendees at the ANA’s annual conference in October. What rang true for him — and for me — were the statements reflecting “brand purpose” “innovation” and “standing out.” And, appropriately for those of us in the digital content business, that marketers are competing for attention in a wildly cluttered age of information and disruption:

“You are competing with every piece of content ever made for every person’s attention. You need to be entertaining. Don’t outsmart. Out entertain.”
Dolf van den Brink, President & CEO – Heineken USA

From Forbes:

ForbesEight Top Quotes From Masters of Marketing 

Nearly 3,000 marketers attended the ANA conference last week and left energized with many new insights from an all-star line-up of speakers. These are the best quotes of the week.

Read more…


Liked this article?

Subscribe to the InContext newsletter to get insights like this delivered to your inbox every week.