Search results for "AI"
Edmunds Recreates a 1966 Corvette Ad Campaign, But Why?
Edmunds typically buys ten cars each year for the fleet.The vast majority of these fleet purchases are intended to provide deep insight into mainstream popular vehicles that shoppers are interested in learning more about as they think about what to buy. But this year, as editorial staffer Mark Takahashi put it, “We bought an icon…”
How to Use Programmatic Campaign Optimization to Your Advantage
When a national advertiser launches a programmatic ad campaign, they typically start by placing ads across hundreds of sites. Campaign optimization begins almost immediately culling, refining the list of sites, based on real-time response rates. This looks like a lot like a seismograph during an earthquake: a frenzy of peaks and valleys that then quickly diminish. Campaign optimization is surprisingly formulaic and, as a result, can be tracked and deconstructed.
Programmatic: Both the Villain and the Hero
Nothing makes a narrative more compelling than a villain: evil that must be overcome so the hero can prevail. Maybe that’s why every few years a new nefarious buzzword arises that both energizes the digital media industry and rattles the cages of the establishment. But the business of digital media is just not as tidy as a formulaic series. The real problems are complex.
Digital Content Next White Paper Details Programmatic Strategies of Leading Digital Publishers
New York, NY—(April 29, 2015) — Digital Content Next (DCN) today released insights into the future of programmatic advertising based on in-depth interviews with executives at 10 digital content companies…
Forbes’ New BrandVoice Pulse Pages Paint a Pretty Picture for Content Marketing
The web is becoming an increasingly visual place. From Pinterest to selfies and animated Gifs to infographics, consumers are gobbling up digital imagery at an insatiable rate. This holds true whether the digital content is delivered via social media platforms or by a brand, business or media website.
How Nonprofit News Ventures Seek Sustainability
Knight Foundation has just released the third installment in a series of reports, which it launched in 2011, that track the progress of nonprofit news sites as they strive for sustainability. The report is based on data collected from a cohort of 20 nonprofit news organizations about their mission, Web traffic, revenue and expenditures.
Get the Facts Straight on Viewability
It is the thousand pound gorilla: unavoidable. I’ve been in this job for about nine months now and haven’t found a conference where Viewability isn’t a major topic. Perhaps I should have seen it coming on my way out to Vail, CO for Digiday’s Publishing Summit last week. And, as I kicked off the Publisher’s Town Hall, weaving through the common themes of challenges for the modern-day publisher, I could already sense the looming presence of the Viewability Gorilla.
Online Radio Consumption and Podcasting go Mainstream
A national survey from Edison Research and Triton Digital found that online audio “is now a fully mainstream activity for people under 55.” The research also concludes that podcasting “is increasingly mainstream and carving out a segment of highly attractive advertising targets.”