Search results for "AI"
Native advertising continues to grow, but compliance issues remain
Native advertising is a compelling and profitable way for publishers to offer custom ad opportunities in the form of articles, video, programmatic and sound. What’s more, it provides a creative outlet for marketers, resulting in increased demand and desirability for publishers. With this in mind, we at MediaRadar felt it was important to take a closer look at native trends for a more thorough understanding of best practices, as well as channels.
Podcast audiences are climbing, but the medium faces growing pains
Podcasts are earning a strong foothold in digital media. Edison Research reports that an estimated 57 million Americans over the age of 12 listened to a podcast in January and February of 2016. The Knight Foundation recently made several investments to support podcasting programming and on-demand audio formats. In the report “From Airwaves to Earbuds,” the Knight Foundation partnered with Lutman & Associates and Dot Connector Studio to assess the impact of these investments.
Signal’s David Benigson talks tracking news, AI technology & Hearst Ventures’ investment
In December, Hearst Ventures participated in the Series A round of funding for Signal Media, an artificial intelligence-powered information company that helps its clients monitor the world’s news media. Signal CEO David Benigson shares more about the platform’s technology, which is designed to help businesses make smarter and faster decisions.
Ad blocking remains a threat to digital media
Ad blocking continues to be a serious threat to digital media. A new report by PageFair estimates that over 600 million devices are now blocking ads worldwide. Ad blocking usage grew by 108 million to 380 million mobile devices and by 34 million to 236 million active desktops from December 2015 to December 2016. Interestingly, ad block usage on desktop browsers continues to grow despite the decline in overall desktop usage.
DCN Research Unveils Strategic Focus Areas Vital to Niche Publishers’ Sustainability
Owning a space and establishing a clear voice are critical to success NEW YORK– (January 24, 2017) – Digital Content Next (DCN), the only trade association exclusively dedicated to trusted, high-quality…
Social media is a daily touchpoint for most Americans
Social media is part of Americans every day routine with a majority stating that they get their news through social media. In fact, half of the Americans turned to social…