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People will pay for news, research finds. But they expect fairness and accountability.
The number of people using social media to find news is leveling off according to the Reuters Institute Digital News Report 2017, the largest comparative study of news consumption. Unsurprisingly, mobile is a key access point for news. That said, consumers’ usage of mobile alerts is on the rise. Trust (or lack of it) in the news has a wide range depending on the country asked and most people don’t think social media does a good job of separating fact from fiction.
Artificial Intelligence gains momentum with news media
Artificial Intelligence (AI) is hard at work in today’s news media. And for those not already leveraging AI, the time is now. In the new report, Artificial Intelligence: News Media’s Next Urgent Investment, Martha L. Stone, CEO of the World Newsmedia Network, in association with the INMA, explores how AI is being applied in today’s news industry.
Email newsletters connect with core audiences
In a time when the email channel is becoming increasingly clogged, you would think email newsletters would take a back seat to other forms of audience interaction. But just the opposite seems to be happening as media outlets see the newsletter as a way to communicate directly with their core audiences. Email newsletters are popular and proliferating.
It’s time to take action against ad fraud
Digital ad fraud – which encompasses everything from fake clicks to compromised viewability and increased brand risk exposure – has been an issue for marketers for several years now. But it isn’t something marketers want to spend too much time thinking about, and for good reason. Wasted advertising dollars, unsavory marketing tactics, and a legitimate degree of helplessness fix the issue makes for unpleasant conversations.