Search results for "AI"
How out-of-home is evolving to join the digital paid media mix
Out-of-home (OOH) advertising has been around for generations in the form of billboards, posters, public transport hub walls, bus benches and more. While these paid media placement opportunities are still around, they’ve been quietly undergoing some significant digitally-enhanced upgrades, including programmatic bidding, viewability tracking and intent-oriented targeting. As a result, OOH is the first “offline” media realm to join the ranks of connected digital media platforms. Let’s look at how this trend is taking shape.
The case for working with Facebook instead of railing against it
Facebook has become “public enemy number one” for journalists, not to mention a “giant that may eat us.” And that’s just the Facebook business model of accumulating a massive global audience and then serving targeted ads to them in the news feed and videos—while controlling who sees what and deciding which content should be censored. And yet I remain optimistic that Facebook is far from public enemy number one for publishers, journalism or democracy. It makes absolutely no sense to call out the platform for its errors without also trying to help make it better.
360 degree video pushes VR into the mainstream
Go to any conference these days, and you are bound to see some virtual reality (VR) on display. In reality (if you’ll pardon the expression), despite its massive cool factor, VR is still very much in its infancy. However, one type of VR called 360 degree video is entering the mainstream, and introducing the promise of virtual reality to the masses.
To mock or not to mock? Avoiding fraudulent advertising campaign verification
o mock or not to mock? That is the question frequently asked by media publishers trying to meet advertiser demands related to digital campaign success. The industry’s intense focus on viewability and transparency issues associated with ad fraud hijacks the limelight from another vital area of interest for advertisers: Are campaigns actually running as contracted?
Facebook dominates magazine brands’ social media engagement, but Instagram is gaining fast
Consumers are highly engaged with magazine brands on social media, reaching one billion Likes/Followers on Facebook, Twitter, Instagram, Google+ and Pinterest according to the Magazine Media 360° Social Media Report for the first half of 2016. Instagram is currently the fastest growing of the social media platforms for magazine media and, for the first time, surpassed Twitter.
How we’re fighting back against shady marketers
On the one hand, paying for coverage is nothing new. A New York media veteran recently reminded me that in the 1970s and 1980s, public relations companies would show up in newsrooms or at press events and hand out $20 bills in return for write-ups of their clients. On the other hand, giving external contributors access to a media publishing platform can take the already-dubious PR practice to disturbing new levels.