Search results for "AI"
Lessons Learned from Verizon’s Branded Content Fumble
Over the past week or so, several good pieces have been published about the Verizon-sponsored technology news site SugarString, each offering some excellent insights for organizations seeking to create their…
Q&A: Philippe von Borries, Co-founder and CEO Refinery 29, on Media for Millennials
Q: In your opinion and experience, do millennial readers have brand loyalty as a rule? How do you develop brand loyalty with them? Millennials do have loyalty, but the challenge…
Defining Bricks to Build the House of Time and Attention
This year may go down as one of the most pivotal years in the digital revolution as we transition into an AV world (After Viewability). Vivek Shah, CEO of Ziff-Davis and Chairman of the…
New Weather Company Resource Forecasts a Marketing Opportunity
Today’s digital marketers must be adept at search strategy, social strategy and now it seems they’ll be needing a weather strategy as well. Increasingly, companies of all types are leveraging…
DCN Panel of Early Movers Sheds Light on the Evolution of Time-based Measurement
From the threat to cookies to inventory-glut, banner advertising was already in enough trouble when the dire statistics about viewability started to come in. In 2012, AdSafe Media found that,…
Digital Content Next Research Reveals 80 Percent of Digital Publishers Are Interested in Using Time-Based Metrics to Price and Sell Ads
More than half of leading publishers see attention metrics as next new standard; Publishers identify lack of standardized metrics and research as biggest hurdles New York, NY (October 22, 2014)…
Seeing Your Audience Through Big Data
The only way any of us can “see” online audiences is through data. Companies like Nielsen and comScore have traditionally done this by tracking a sample over time. However, increasingly,…
Meredith Begins Performance-based Ad Solution Rollout with Relaunch of Fitnessmagazine.com
With the relaunch of Fitnessmagazine.com and the introduction of native advertising, Meredith Corporation is signaling a new phase of innovation for its sites that are aimed at improving experiences for…
Q&A: Jonathan Hunt, VP, Global Marketing and Partnerships, Vox Media on Media for Millennials
Q: In your opinion and experience, do millennial readers have brand loyalty as a rule? How do you develop brand affinity/loyalty with them? A: Yes and no. Above all else,…
eMarketer: Native Advertising Roundup
eMarketer compiled recent research on Native Advertising, including spending forecasts and a paid social media ad effectiveness study. Click here to download the report.
Cox Launches Gamut, a New Company Addressing Evolving Needs
These days, media leaders are betting on a cross platform future. Reading signs from advertisers and publishers alike, CoxReps recently launched a new company, Gamut, to offer a full spectrum…
Why Rebranding Is Different For Non-Profits
Pity the folks at Isis Wallet, the mobile payments consortium created in 2010 by Verizon, AT&T and T-Mobile. They had no choice but to completely rebrand after the rise of…