Forrester Research forecasts digital ad spend (search , display advertising, social media and email) to top $103 billion by 2019, overtaking broadcast and cable TV ad spend combined.
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BI Intelligence: mobile will account for half of digital advertising revenue by 2018
BI Intelligence, a subscription research service from Business Insider, expects US mobile ad spend to top $42 billion in 2018, growing at a 43% compound average growth rate (CAGR) in the five years from 2013.
eMarketer: Native Advertising Roundup
eMarketer compiled recent research on Native Advertising, including spending forecasts and a paid social media ad effectiveness study.
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Forrester Research: U.S. Online Display Advertising Spend Forecast 2014-2019
Forrester Research expects a 90 percent increase in online display ad spending in the US between 2014 and 2019. Growth will be driven by video, programmatic and mobile display.
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SNS Telecom: mobile advertising forecast 2014-2020
Mobile advertising market is currently worth $21 billion in annual revenue globally, according to SNS Telecom. The outlet expects that by 2020 the tablet segment alone will generate $27 billion in revenue.
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