Forrester Research forecasts digital ad spend (search , display advertising, social media and email) to top $103 billion by 2019, overtaking broadcast and cable TV ad spend combined.
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BI Intelligence, a subscription research service from Business Insider, expects US mobile ad spend to top $42 billion in 2018, growing at a 43% compound average growth rate (CAGR) in the five years from 2013.
eMarketer compiled recent research on Native Advertising, including spending forecasts and a paid social media ad effectiveness study.
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Mobile advertising market is currently worth $21 billion in annual revenue globally, according to SNS Telecom. The outlet expects that by 2020 the tablet segment alone will generate $27 billion in revenue.
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