Jason Silva, host of National Geographic’s Brain Games, started off Content All Stars by pushing the audience out of their comfort zone so that they were ready to gain a fresh perspective on the power of awe to prompt innovation.
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Q&A: Justin Choi, CEO, Nativo on Ad Viewability
Q: Is “Viewability” ready to be used as a measurement of ad performance? A: We see Viewability not as a measure of ad performance, but as a measure of ad…
Why Your Attention Is Worth More Than Your Click
Without a doubt, the quantity of content available online is at an all-time high. One hundred hours of video are uploaded to YouTube every minute, and 500 million tweets are…
Holistic ad serving will keep native inventory premium
Today, one of the biggest opportunities for publishers are native advertising formats–provided they roll out a native ad stack with caution. Publishers might fail to realize the true potential of…
Is Digital Advertising Ready to Ditch the Click?
Views Have Long Been Digital Advertising’s Currency. Those Days May Be Numbered. It was a was a throwaway line on the 50th slide in a PowerPoint deck. But that seemingly…
Trust Principles
The following trust principles outline the core values that underscore the work we do, day in and day out: We believe in the openness of the Internet and the power of content…
Inspiration and Insight at Inaugural Content All Stars Event
Digital Content Next hosted more than 300 marketers, members and agency guests at the inaugural Content All Stars event, held on September, 18, 2014 in New York City. Highlights from…
Jason Silva Kicks off Content All Stars with a Shot of Awe
Content All Stars Takeaway: 3 Ways to Create Branded Content That Readers Love
The saying goes, all good things in life are difficult to achieve – running a marathon, making a cheesy, puffy soufflé and, in the world of digital media, content marketing….
Recommended Reading: Coverage of DCN’s Content All Stars
Soledad O’Brien Brilliantly Explains How Brands Should Work With Elite Storytellers Modern media companies want brands to underwrite the stories they can’t necessarily afford to tell, and brands want to…
Q&A: Michael Friedenberg, CEO IDG Communications Worldwide, on Ad Viewability
Q: Is “Viewability” ready to be used as a measurement of ad performance? A: IDG believes that viewability is a measure of ROI more than a measure of performance. Similar…
ONLINE PUBLISHERS ASSOCIATION ANNOUNCES REBRAND TO ‘DIGITAL CONTENT NEXT’
Thirteen-year-old association’s new identity signals its focus on digital innovation and the creation of opportunities for high-quality digital content companies today and in the future New York, NY (September 19, 2014)…
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TERMS OF SERVICE These terms and conditions (the “Terms of Service”) govern your use of the DCN Member Center (“OMC”), a service maintained by DCN. OMC is a business-to-business service only…