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InContext / An inside look at the business of digital content

Recommended Reading: Coverage of DCN’s Content All Stars

September 24, 2014 | By DCN

Soledad O’Brien Brilliantly Explains How Brands Should Work With Elite Storytellers

Modern media companies want brands to underwrite the stories they can’t necessarily afford to tell, and brands want to be a part of great stories. But very often, that partnership doesn’t work because brands are reluctant to do the things that go into truly great storytelling: namely, taking a leap of faith and relinquishing control.

One person who’s been able to bridge that gap is Soledad O’Brien, famed broadcast journalist and founder of Starfish Media Group, who has worked with brands such as CoverGirl to great incredibly compelling viral content…Read More on Contently

5 Takeaways from Content All Stars

On Thursday, September 18 theOnline Publishers Association held its first event that was open to the public — and then CEO Jason Kint announced that the organization was changing its name to Digital Content Next to reflect the changing industry. He did this at the end of a long, informative day at Content All Stars, where everyone from Werner Brell, managing director of Red Bull Media House to Soledad O’Brien shared their content secrets with the audience at the Conrad Hotel in New York City.

Here are a few takeaways and themes from the day’s programming that all content creators can learn from… Read More on EContent

Real-World Insight On The Power Of Storytelling

Last week in New York City, the Online Publishers Association (just rebranded as Digital Content Next) held its Content All Stars event, bringing together marketing and digital media leaders to share their insight on creating compelling content experiences in today’s world of hyper-connected audiences. Following are some words of wisdom across a few common themes for any creator of content to consider… Read more at Dialogue

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