Search results for "AI"
US ad sales will grow by +2.2% this year, with digital surpassing TV ad spending faster than expected
Digital media ad revenue will surpass TV ad spending faster than expected, according to Interpublic-owned media buying and research firm Magna Global. According to its US Media Owner Revenues Forecast, advertising revenues grew by +1.6% in the first half across all media categories. While digital media remained dynamic, growth is increasingly contrasted between social and video formats (from +30% to +50%), search (+10%) and banner display (+4%). Magna Global predicts that digital media ad revenues will reach $66 billion and that digital will surpass television in 2016 to become the #1 media category, one year earlier than previously expected.
Paper products and digital content: Georgia-Pacific taps Meredith for content marketing on a grand scale
Georgia-Pacific has gone all in on content, joining forces with Meredith Corporation to create 1,400 pieces of custom content to promote six of its brands—Angel Soft, Brawny, Dixie, Sparkle, Quilted Northern, and Vanity Fair—across Meredith’s digital properties. It marks not only one of the largest content-based advertising initiatives to date, but also offers a roadmap for any undertaking of this type.
Twitter’s having its moment – and not all good
For the umpteenth time, Twitter is trying to attract and keep new users in an effort to stay up with Facebook and please Wall Street with forever growth. (For some reason 316 million users isn’t enough, while also beating top and bottom line earnings expectations.) The company has made a series of up-and-down announcements, from the new publisher-friendly Moments tab, to naming Jack Dorsey CEO to right the ship, to coming across-the-board layoffs. Is this a course correction, or just noise and fury signifying nothing?
DCN’s recommended reading: week of October 15, 2015
Our recommended reads from around the web: Re/Code: Mossberg: The Real Trouble With Web Ads (6 min read) NYT: Behind the European Privacy Ruling That’s Confounding Silicon Valley (12 min read)…
What’s right for your mobile user experience: app or site?
Often, organizations are faced with a decision to focus development resources on the mobile web or app experiences. Unfortunately, the answer is both—or at least that the answer isn’t as much an either or as a question of user experiences and expectations. Millward Brown explored the question of when people use apps and when they opt for the mobile web and has published the results in The New Mobile Mantra.
Legal & Legislative Committee Call
If you are a DCN publisher or supporter member, please be sure to log in or register to access a PDF of the webinar presentation. Legal & Legislative Committee Calls…
Intimate brands are strong financial performers
Brand loyalty is the Holy Grail in the quest for profitability. In fact, marketers, content creators, social media strategists, sales teams, designers and creatives depend on this essential consumer relationship for a strong business performance. In MBLM’s Brand Intimacy 2015 Report, which examines brand relationship, it found that top ranked intimate brands outperform major financial indices in profit growth and revenue growth over the past 10 years.
Exploring the Internet of Things in 5 charts
According to Forbes, a new rule for the future is going to be, “anything that can be connected, will be connected.” Given the widespread availability of broadband internet, ever more devices are being created with built in Wi-Fi and sensors. Today, just about anything with a power switch can be connected to the internet—with all of the context, content and data that comes along with it.
Ad Blocking: fear vs. reality
It was reported by Adobe that “The global loss of ad dollars due to ad-blocking software is an estimated $21.88 billion and $10.78 billion in the U.S. alone”. It’s an alarming statement, but it is not accurate. Here’s why: there was nothing “lost”. Without ad blockers, the market for advertising doesn’t grow by $22 billion. No incremental money will be spent by marketers at all just because more supply of inventory is added. However, the rise of Ad Blocking is real and certain to increase, but I don’t believe its impact on ad investment in online media will play out in the way that people fear.
Instant messaging use rises as more people opt for closed platforms
The popularity of instant messaging (IM) has soared over the past year, with a 12% uplift in daily usage as more people opt for closed messaging platforms such as WhatsApp, Facebook Messenger and Viber. Over half of internet users worldwide (55%) are now using instant messaging every day, while 76% are using it on a weekly basis, according to Connected Life, a study of over 60,000 internet users worldwide from global research consultancy TNS.
Sports fans are twice as likely to watch sports on TV than on the Internet
Television is still the primary and preferred platform for viewing sports reports Frank N. Magid Associates in their study conducted for ONE World Sports. In fact more than three-quarters of sports fans (77%) stated that they often (“often” or “every chance I get”) watch sports on television versus 37% of sports fans that stated they often watch sports streamed online.