Search results for "AI"
Edmunds TV makes its OTT debut on Apple TV
When the latest Apple TV went on sale last week, it was well received by reviewers and almost as quickly decried for its potential to disrupt the television ecosystem. While OTT has certainly had an impact on the cable TV business, Apple’s latest foray has the potential to make apps the new must-see TV channel. Apps have opened the door for an increasing number of independent content plays, from the un-bundling of cable to pure play and native digital entrants into the market.
DCN’s recommended reading: week of October 29, 2015
Our recommended reads from around the web: AdAge: The $24 Billion Data Business That Telcos Don’t Want to Talk About (7 min read) Medium: May I Define Your Attention, Please?…
Bot fraud breaches the trust of publisher and advertiser
Tracking digital ad fraud is more essential than ever in the marketplace. Distil Networks offers insight into publisher and advertiser concerns about non-human traffic (bots) and digital ad fraud in their report A Digital Publisher’s Guide to Measuring and Mitigating Non-Human Traffic. The report is based on an online survey among 138 buyers and sellers of digital advertising.
Why I declined to attend the roundtable with AdBlock Plus
Eyeo, the owner of the AdBlock Plus product, has been quietly inviting industry influencers to a roundtable discussion on the future of adblocking. I received, and declined, their invitation and want to publicly explain why I will not attend. First and foremost, adblocking is a consumer-driven challenge to our industry and therefore, as I’ve consistently advocated, solutions to this challenge should be focused on consumer needs.
Legal & Legislative Committee Call
If you are a DCN publisher or supporter member, please be sure to log in or register to access a PDF of the webinar presentation. Legal & Legislative Committee Calls…
Can we please leave viewability out of content marketing?
Content marketing has captured the marketing world by storm in the past couple of years. Marketers finally have a toolset to tell stories and build brands online rather than only harvesting consumer intent as before. Indeed, eight out of ten marketers are already marketing with content. Like many new marketing disciplines, including social marketing during its infancy, content marketing still lacks standardization, especially when it comes to measurement.
Who’s really cutting the cord? The answer in 7 charts
The pay-TV industry contracted in the third quarter at a faster pace than a year earlier, signaling that “cord cutting” may well be on the rise, as more consumers drop cable and satellite-TV connections. According to MoffettNathanson, LLC, the pay-TV industry lost about 179,000 TV customers, a steeper loss from the decline of 83,000 in the year-earlier quarter. (Continue Reading)
Can you hear me now?
The Internet has ushered in the most profound shift in the history of media. The public is in charge. Yet, at the same time, the Internet boom has also brought endless opportunities for middlemen to take advantage of short-term opportunities without serving these human beings. These self-serving middlemen do not survive long-term, but they can do plenty of damage regardless of their lifespan. So how did we get here?
DCN’s recommended reading: week of October 22, 2015
Our recommended reads from around the web: The Atlantic: Raiders of the Lost Web (17 min read) AdExchanger: : Dunkin’, McDonald’s and ADT Debate: Can We Trust Tech Platforms With…
Growing the receptivity of digital ads
Multiscreen users spend the same amount of time viewing video on TV as they do on digital platforms, yet they are less receptive to digital ads reports Millward Brown’s research,…
Great Big Story: CNN-backed, newsworthy content that’s not news
Big media companies are investing in content that attracts younger audiences, as evidenced by Time Inc.’s purchase of Hello Giggles this week and NBCUniversal’s recent investment in Vox and Buzzfeed. Now Turner-owned CNN has announce its own bid for this massive and attractive segment with the launch of Great Big Story, an independent video network, focused on “unparalleled and optimistic storytelling.”
Mobile CPMs on the rise
PubMatic’s first ever Quarterly Mobile Index report (Q3 2015) establishes a baseline of benchmarks for mobile advertising performance around pricing, volume and growth. PubMatic analyzed the billions of daily impressions that flow through its platform to observe real-time developments in the mobile space that allude to broader digital industry trends.