Search results for "AI"
Who’s winning at sports content?
It is generally recognized that good storytelling is not the exclusive domain of media professionals. Today, great stories come as readily from consumers and brands. Digital Content Next CEO Jason Kint led a panel of diverse—and talented—sports storytellers: Morgan Flatley CMO of Gatorade & Propel, PepsiCo; Jaymee Messler, President of The Players’ Tribune; Adrienne Lofton SVP, Global Brand Marketing of Under Armour; and Lisa Baird CMO of the US Olympic Committee. What emerged was a picture of brand-audience relationships and a marketers’ desire to create distinct content experiences that are brand, channel and—above all–consumer-centric.
Wearable developers say biggest challenge is lack of information on consumer usage
Two-thirds of wearable app developers reported that the greatest challenge they faced as first movers was the lack of information and research available on how, when, and for what consumers…
Fake traffic, bots and a chance for publishers to stand out
It’s one of the Internet’s biggest open secrets, and, thanks to a new expose by Bloomberg Business, it’s finally getting its much-deserved 15 minutes of fame: The online advertising industry, keen to consistently reach more and more eyeballs, is actually serving a big chunk of ads to bots and other non-human traffic. Around one-third, or 36%, of all web traffic is fake, according to a report last year by the Internet Advertising Bureau. But there is a critical difference regarding which publishers are affected most.
DCN’s recommended reading: week of October 1, 2015
Our recommended reads from around the web: Bloomberg: How much of your audience is fake? (22 min read) Doc Searls: Beyond ad blocking — the biggest boycott in human history…
Digital news audiences shift to mobile as platform widens margin vs. desktop
The rise of mobile among digital news audiences has been swift and relentless, and in just the past half year has gone from being neck-and-neck with desktop audiences to nearly 50% greater. How has mobile been able to surge ahead so quickly, and what are the implications for digital media economics as audiences shift?
Two out of every three digital minutes are spent on mobile
Consumers’ digital usage continues to increase its concentration in mobile. According to comScore’s 2015 Mobile App Report, mobile phones now account for two out of every three digital minutes or 62% of time spent online, up from 51% in 2013. In contrast desktop usage only accounts for 38% of digital time, down from 49% two years ago. Further, mobile users spend more than 44% of their digital time using smartphone apps.
2015 DCN Bot Benchmark Report: What makes a publisher premium
The 2015 DCN Bot Benchmark Report: What Makes a Publisher Premium, conducted with digital advertising security company White Ops, examines bots in advertising traffic across 32 DCN premium publisher sites. This 32 page groundbreaking Report offers insights into ways in which the industry can contribute to solutions. Areas covered in the Report include display inventory, video inventory, viewability, traffic sourcing and retargeting, audience development and content policies, bot sources, malware, impact of current events, usage patterns, false positives and much more.
Digital Content Next and White Ops Release Benchmark Report on Bot Fraud in Premium Publishing
Report finds 89% less bot traffic in video impressions and 75% less in standard display impressions when buying direct from premium publishers New York, NY—(September 28, 2015)—Digital Content Next (DCN),…
You say you ignore the banners but they never ignore you.
I have been obsessed with the topic of the introduction of Content Blockers on iOS9. It is a watershed moment in the history of media and technology. I have no problem with advertising. It’s the engine of our culture industry. I have a problem with a consumer surveillance industry that we have no basis to trust.
7 important ad blocking issues you need to know
This morning, DCN and WAN-IFRA, the global news body issued a “Call to Think” statement to help our industry in deal with the challenges of ad blocking. Clearly, ad blocking…
DCN’s recommended reading: week of September 24, 2015
Our recommended reads from around the web: MIT Review: Facebook’s Like Buttons Will Soon Track Your Web Browsing to Target Ads (3 min read) Digiday: After filtering for fraud, AppNexus transactions…
ONE by AOL: Simplifying digital ad complexity to improve creativity—and results
The Jetson’s robot maid, Rosie, technology was supposed to make our lives easier. But we could use a little more Rosie and a little less complexity in the digital media and marketing industry as brands scramble to create content and advertising experiences that are optimized across an ever-expending proliferation of devices, screen-sizes, and formats. There are those, however, who believe that automation is an answer to some of this complexity: AOL, for one, continues to build more automation into its ONE by AOL platform in an effort to “allow the machines to do what the machines do best and allow the humans to do what they do best.”