Search results for "AI"
Bloomberg’s customer-centric design ethos
We recently discussed the importance of design ethos with three experts who are heavily involved in the design of Bloomberg’s core financial products to explore the company’s approach, which it applies across its entire portfolio.
Advertising’s flight to trusted partners
Fun fact: 96% of TSA Precheck passengers wait less than five minutes in line. This innovation is no less than a modern marvel created to save valuable time during an unprecedented increase in security. Meanwhile travelers “unknown” to TSA are relegated to the slow lane removing their shoes, pulling out liquids and laptops, and assuming the position to be body-scanned. There’s a parallel to digital advertising that should help us all get where we need to go.
Did angry advertisers really boycott YouTube? The answer may surprise you.
In March this year, a few big national brands were reported to have been found running adjacent to hate speech and even videos promoting terrorism on YouTube in the UK. In the immediate aftermath, Google’s stock dropped 4% and some top advertisers stated that they would stop advertising on YouTube. With all the fiery press commentary, I was curious to see if the list of brands that said they were boycotting YouTube actually went through with it.
Research offers insight into fake news and how to build a culture of truth
The proliferation of fake news in today’s post-truth environment is a major concern. Fake news blurs the lines between fact and fiction and offers no accountability. The Harvard Kennedy School and Northeastern University collaborated in a deep examination of the current state of fake news. In the report, “Combating Fake News: An Agenda for Research and Action,” Matthew Baum (Harvard) and David Lazer (Northeastern) identify key steps that, as a community we can act on to stop the spread of fake news.
Politics is becoming pop culture news. So what does this mean for publishers?
As Bustle editor Kate Ward put it, “Politics is dominating the conversation in a way we haven’t seen for a long time. Pretty much everyone wants to talk about it on a daily basis.” It is important for publishers to understand what readers are consuming, however, they shouldn’t just write what consumers want to read. Publishers must remain true to their voice while trying to reach audiences.
DCN’s must reads: week of May 4, 2017
Here are some of the best media stories our team has read so far this week: The New York Times Magazine | Can Facebook Fix Its Own Worst Bug? (27…
Are the NewFronts still worth it? That depends
Many are questioning the worth of the two week dog-and-pony show taking place these first two weeks of May. But if the evolution of the advertising industry — and the individual circumstances of different publishers — suggest anything, it’s that there really isn’t a blanket consensus on the NewFronts, except that it makes the most sense for those who need a boost or have the money to mount something eye-catching.
Digital advertising insights as the market reaches attention saturation
Digital advertising will capture 77 cents of every new ad dollar this year and will surpass TV advertising in five additional countries, reports GroupM in its annual Interaction Report. Rob…
How to use push for mobile engagement—without being pushy
Clearly, apps have become the new addiction. Consumers spend more time “in-app” than ever before. To address this opportunity, smart media companies and app marketers are evolving comprehensive strategies to connect with consumers in ways that enhance, not interrupt, the user experience.
Mapping “mobile first” for global consumers and content
The concept of “mobile first” has come a long way from its roots as a focus for UX design and technology-focused companies. Now it serves as a description for general consumer behavior. Over 60% of digital media time in the nine global markets analyzed (USA, Canada, UK, Spain, Italy, Brazil, Mexico, China and Indonesia) is spent on mobile. Even at this top line level, regional differences begin to emerge: The figure is 71% for US compared to 91% for Indonesia. Global markets have evolved based on local factors, with some making smartphone and tablets their primary devices.