Search results for "AI"
DCN’s must reads: week of April 27, 2017
Here are some of the best media stories our team has read so far this week: Financial Times | Modern monopolists are redefining competition (3 min read) The New York…
OTT video viewership will surpass traditional TV in the next two years
According to a survey of nearly 500 media professionals, over-the-top (OTT) video is exploding in today’s marketplace. Close to three-quarter (72%) of respondents agree that offering OTT services is a viable revenue opportunity according to the 2017 OTT Video Services Study. OTT is a good business strategy for competing in the marketplace. It can be ideal for a linear based video supplier, attracting viewers or new subscribers, distributing new content, and increasing profitability.
When shift happens at Telemundo, opportunity knocks
For years, Telemundo was viewed as a distant second to Univision’s domination of America’s Hispanic media market. Then, shift started to happen. Now, “Every week, prime time ratings are a nail biter,” according to NBC Universals’ EVP of Digital Media and Emerging Businesses, Peter Blacker. But—like most overnight success stories—this shift, which the company will highlight at the Upfronts on May 16, has been happening for some time now.
Virtual Assistants challenge the search box
Google owns the search space, but that space is showing signs of fragmentation. A March 2017 report from Fivesight Research underlines Google’s sustained dominance in the search market but also uncovered early signals of a market shift that may have significant implications for digital media companies.
Pre-roll is the most informative and engaging video ad format
As brands continue to identify the most impactful video advertising formats, the report shared detailed insights about which format elicits the strongest consumer reaction. IPG Media Lab and YuMe recently…
DCN’s must reads: week of April 20, 2017
Here are some of the best media stories our team has read so far this week: Ad Week | How Brands and Agencies Are Fighting Back Against Facebook and Google’s…
Less chat, more info: Facebook tries to revive messenger bots
At its annual F8 conference last year, Facebook executives touted the rise of chatbots. However, the lack of strong AI, and lack of awareness by the public, left many doubtful of chatbots’ ability to fulfill the hype. This year, Facebook is shifting gears on its approach to chatbots with the announcement of “group bots” within Messenger, a new Discovery tab for bots and more commands related to bots in Facebook’s virtual assistant M. But it looks like the social giant must also do some inward scrutiny — and involve marketers — to get users on board in much bigger numbers.
How BuzzFeed, The New York Times, Hearst, The Atlantic and Quartz define native advertising
Demand for native campaigns and content has never been higher. Thousands of advertisers are purchasing native ads each month, many for the first time. As native adoption and demand have exploded, formats have also broadened – from native “editorial” to programmatic native and beyond. With so much complexity in this area, it is helpful to learn how today’s top publishers defining and committing to native.
Agencies and the ad quality quandary
There’s no denying that two major phenomena are reshaping the existing digital advertising supply chain: Accountability is being pushed upstream and brand advertisers are making their feelings about the ad ecosystem clear. As the digital ad ecosystem evolves, agencies and media buyers need to re-establish trust with both consumers and advertisers. The first step is adopting industry best practices and standards for ad quality and security. This includes being judicious about audience data collection activity and keeping abreast of the ever-evolving guidelines for a plethora of ad formats.
Unbridled tracking, zero rating, and how we’re about to break the internet
According to recent reports, Federal Communications Commission (FCC) Chairman Ajit Pai is preparing to roll back the net neutrality. While we don’t know the exact details yet, Chairman Pai is aiming to restore the jurisdiction of the Federal Trade Commission (FTC) over ISPs in exchange for promises from the ISPs to not block or throttle content and to not engage in paid prioritization deals. Let’s momentarily put aside the debate over whether the FCC or FTC is best positioned to police broadband providers and whether mere promises from cable companies will be enough to protect consumers. For now, let’s dig into what provisions of net neutrality are important for a free and open society.
DCN’s must reads: week of April 13, 2017
Here are some of the best media stories our team has read so far this week: Wired | Stronger Privacy Laws Could Save Advertising From Itself (7 min read) The…
Legal and Legislative Committee Call
If you are a DCN publisher member, please be sure to log in or register to access PDFs of the presentations. Approved presentations appear below the speaker’s headshot. Legal and…