Search results for "AI"
The full picture: What’s driving USA Today Network’s Get Creative immersive video strategy?
Immersive video—powered by 360° cameras and 3D platforms—is poised to make a significant impact with audiences across devices. USA TODAY NETWORK, which has become one of the most prominent VR content creators in the news business, is one company that doesn’t have to play catch up. Last year it claimed the pole position, launching the first-ever weekly VR news show. “VRtually There” is a collaboration between its editorial team and in-house agency, GET Creative. The intent is to create awareness for brands such as Toyota through content aimed to educate and inspire consumers.
Optimism conflicts with reality in digital transformation, but startup partnerships show promise
Today, business leaders across the US are aware of the importance of digital transformation, regardless of their industry. However, as most know, it is not an easy undertaking and needs…
DCN perspective on ePrivacy regulation
Dear Member(s) of European Parliament, As you consider updates to the ePrivacy Directive, we are writing to offer the perspective of premium publishers of digital media content. Digital Content Next…
DCN’s must reads: week of May 25, 2017
Here are some of the best media stories our team has read so far this week: The Washington Post | Facebook could tell us how Russia interfered in our elections….
A level playing field for companies and consumers
Whether your browsing history should be private by default has become a key question in the past year. Shortly after the election, Congress repealed privacy rules that would have required broadband providers to get consent from consumers before they could share this consumer data with advertisers. When Senators and Representatives returned to their home districts, however, they got blasted by some of their constituents.
The fundamentals of media manipulation
A wired and collaborative culture makes it easy to manipulate the media and with it, public opinion. Today’s digital communication landscape offers a ready means for radicalized groups to bias the media spread their beliefs. Alice Marwick and Rebecca Lewis offer insightful context to media manipulation and disinformation in their powerful new report, Media Manipulation and Disinformation Online.
Fact vs. fiction: Defining fake news and tackling the industry-wide challenge
As the topic of fake news continues to make headlines, it becomes more important to be able to distinguish what is real news versus what is not. However, that distinction is not always an easy one to make. While the term “fake news” seemed to arrive just in time for the U.S. presidential election, it isn’t exactly new. However, social media and digital distribution channels have made it ever more difficult to distinguish “fake news” from “real news.”
We say we don’t hate our audiences. Our mobile strategies suggest otherwise.
Some people’s phones are filled with photos of their families, of their friends, of beautiful landscapes, of adorable pets. My phone is a museum of rage-inducing mobile experiences. Almost everything I do on the internet, I do on my phone. Which means that every single day, I am provoked to John McEnroe-esque reactions by what Ye Average Media Organization forces audiences to endure.
Who’s winning (and losing) the online video boom?
Several inescapable trends are creating a new frontier for publishers trying to reap the benefits of the video ad boom. Broadcasters and newspapers are trying to figure out how to allocate more resources for video, while digital-native publishers try to keep up with demand.
DCN’s must reads: week of May 18, 2017
Here are some of the best media stories our team has read so far this week: The New York Times | How Google Took Over the Classroom (25 min read)…
Attitudes toward news media are fractured along party lines
Republicans and Democrats are more divided along ideological, educational, and generational lines than ever before. So, it’s no surprise that they trust and rely on different news sources. However, they also disagree on the news media’s purpose.
Adults in the U.S. spend half their day with media
With the upfronts happening this week in New York—where the FOX Broadcasting advertising chief, according to one report, threw “shade at digital, likening it to subprime mortgage crisis”—the recently published U.S. Time Spent with Media report from eMarketer provides some facts and forecasts to the conversation.