Search results for "AI"
A fan-centric formula is a must for the media businesses today
According to PwC’s annual report, Perspectives from the Global Entertainment and Media Outlook, today’s entertainment and media companies must be “fan-centric.” And to remain competitive, they must use technology and data to attract, retain, and engage consumers. Content and distribution remain important factors in monetization and healthy survival rests on a positive user experience. Businesses built on occasional and noncommittal visitors are not likely to succeed.
Direct buys and non-blind programmatic need context to solve brand safety
The dust has largely settled after March’s brand safety scandal – however the problem hasn’t gone away. Although some brands are reported to have returned to Google advertising by May, others – including Pepsi, Tesco, and Marks & Spencer – were still waiting for solid guarantees from Google over and above what has already been promised. The changes Google says it has already taken to improve brand safety haven’t been bedded in, aren’t sufficient for some brands, and still lack a vital component – third party verification.
Axios and The New York Times explore new business models
In some ways, The New York Times and Axios couldn’t be more different. The former is a venerable print newspaper founded in 1851 and finds itself in the midst of a digital transformation. The latter was born digital, launching online just last year. Yet for all of their seeming differences, the two publications may have more in common than not. When it comes down to it, both want to earn consumers’ trust and loyalty by delivering quality journalism every single day. And both are working on new models for delivering the news in a profitable digital package, however that manifest itself.
DCN’s must reads: week of June 15, 2017
Here are some of the best media stories our team has read so far this week: Crunchbase | Advertising Giants Leave Little Room For AdTech Startups And VCs Are Noticing…
The real measure of native success is higher renewal rates
The sale of sponsored editorial is up significantly, across almost all big name publishers. BI Intelligence predicts that the native spend will hit $21 billion next year and account for nearly three-quarters of all digital ad revenue by 2021. Despite this success, there are visible cracks in the foundation. Competition and unsuccessful campaigns are driving unusually low renewal rates. The average advertiser renews only 33% of the time.
News UK launches V-Studio to create better mobile ad experiences
News UK, whose brands include The Times, The Sunday Times, and The Sun newspapers as well as social video ad platform Unruly, has opened the doors of its new vertical video studio. The new V-Studio, which sits in News UK’s commercial division The Bridge, is a bid to boost the amount and quality of video on News UK-owned properties and elsewhere on the Web. Naturally, V-Studio will both create vertical video advertising for its clients to distribute via its owned properties and platforms. However, it will also allow those same clients to distribute the mobile optimized videos across the Web.
Long-form content and print key to convey insights to the C-suite
In a world of ever-increasing choices in digital content experiences, 140 character limitations, chatbots, filters, conversational interfaces, and virtual reality, it may come as a surprise that senior executives still value long-form, research-based content and, yes, even the printed page for their business insights.
DCN’s must reads: week of June 08, 2017
Here are some of the best media stories our team has read so far this week: The Boston Globe | A Republican may be Internet privacy’s new champion (4 min…
Mobile ad-blocking isn’t a disaster… yet
When Apple announced last year that it would offer mobile ad blocking on iOS 9, and Google stated it would crack down on interstitial ads on mobile websites, publishers went immediately to sky-is-falling mode, predicting that these moves would undermine their chances for mobile ad revenues. But so far the panic has been overblown, especially in the U.S.
Where is DCN Speaking?
DCN Staff speak at conferences and events throughout the year in the U.S. and abroad. See where we’ll be in the coming months below. We would love to connect with…
Meeker’s annual report exposes opportunities to connect with consumers
Mary Meeker’s annual Internet Trends Report is often referred to as the state of the union for the media and technology industry. Meeker, a partner at venture capital firm Kleiner Perkins Caufield and Byers (KPCB), highlights the biggest internet developments for the coming year. Her report provides insights on digital adoption, identifies which interfaces are resonating, and examines the dynamics of ecommerce.
The new speed of mobile engagement
Google’s Accelerated Mobile Pages (AMP) project was launched in February 2016 to address both the increasing bloat of web pages and the subsequent consequences of a diminished user experience for readers, publishers, and advertisers. By creating a platform from which media companies could publish clean, streamlined versions of their articles, AMP promised to speed up the average page load time and make it easier for visitors to stick around and read their content. So does it work?