Search results for "AI"
Privacy and transparency practices are on the rise for many sites
This year, for the first time, more than half of the 1,000 sites monitored by the Online Trust Alliance (OTA) qualified for its Honor Roll. The OTA Honor Roll is awarded to those sites reaching a score of 80% or higher overall with no failures in any one of the three core categories (consumer protection, security, and privacy protection practice). One of the primary roles of the OTA is to raise the level of digital data security and privacy and to enhance online trust.
Engagement and the evolution of audience to advocates
Digital media is waking up to the hard truth that more is not always better. As a result, the strong belief that a high volume of content attracts a high number of page views is being replaced by the stark realization that quality trumps everything – even traffic.
Three key advertising takeaways from Cannes Lions
The Cannes Lions International Festival of Creativity wrapped recently, and there was plenty for advertisers and marketers to chew on as they departed the French Riviera. Throughout the event, several themes emerged that seem poised to shape the rest of the year. Here’s a closer look at three in particular, based upon conversations with attending clients and partners.
DCN’s must reads: week of June 29, 2017
Here are some of the best media stories our team has read so far this week: The Washington Post | Why Europe got tough on Google but the U.S. couldn’t…
What will it take to wake digital advertising’s sleeping giants?
In every case of digital transformation, there have been “Sleeping Giants” that offered premature and often prescient hints that turn into rapid change seemingly overnight. This acceleration is normally brought on by a significant tipping point whether it be a disruptive technology, competitive move, or a provocative press headline. Many have called out issues of brand safety over the years, including the renegade Sleeping Giants Twitter account. However, the March headlines out of the UK that reported on extremist content on YouTube changed things overnight.
The data shows it: Article pageviews and their value don’t correlate
Advertisers know that not every view is created equal and that it’s important to understand your brand in context. It’s why ad tech companies created targeting options. It’s why content can be bought by topic. Are the companies creating content thinking about getting the most value out of their audiences in the same way?
Media trade group condemns attack on Al Jazzera
Digital Content Next (DCN), a trade association representing more than 80 high-quality media companies, said, “It is vital we value and protect the independence of media organizations and journalists around…
What the EU’s General Data Protection Regulation means for website compliance
Today’s websites and apps are powered by sophisticated technology. After all, to meet consumer expectations, websites (from ecommerce and entertainment to corporate) must incorporate robust solutions on the backend. The workings of these sorts of solutions aren’t news to Revenue and Ad Operations professionals. But for everyone else: They are where security problems start.
DCN’s must reads: week of June 22, 2017
Here are some of the best media stories our team has read so far this week: Publishing Insider Summit | Stopping Fake & Hate News Is Good Journalism…And Good Business…
Why the duopoly should help publishers drive subscriptions
It’s been difficult to motivate the big drivers of digital content consumption – namely Facebook and Google – to help push payments for publishers. There are good reasons for this: The tech giants don’t have an inherent reason to drive subscriptions or put up walls between their unfettered platforms and paid content. But if they truly want to support quality journalism and the good content that delivers so much drives so much engagement on their platforms, then it’s important they put time and resources into supporting these publishers.
Digital Content Next releases Q1 2018 DCN Quarterly Revenue Report (QRR)
The DCN Quarterly Revenue Report (QRR) delivers a quarterly pulse of the premium digital marketplace. The report includes a quarterly trend analysis of display and video revenue and sales metrics…
What marketers need to know about the impact of negative digital advertising experiences on their brands
Programmatic advertising will account for 80% of all digital display advertising in 2017. However, this technology-driven ad buying process has seemingly created as many problems at it’s solved, in the forms of both wasted ad spend and brand risk exposure. In response, CMOs are taking steps to protect and safeguard their brands by reducing spend in certain digital channels until better controls and compliance measures are in place. With all of the talk over the past couple of years about ad fraud and compromised viewability rates, we as an industry have sort of overlooked the implications of online advertisements that are seen, but in sub-optimal settings.