Search results for "AI"
Why homepages still matter
Since the time people first began predicting the death of the homepage — from the edges of conversations to center stage at various panels — you could have already raised a teenager. And that teenager would, by and large, be consuming a news and information diet dependent on a few key ingredients: Snapchat, Facebook and other social media, push notifications, and maybe some newsletters. But despite the rise of no-website news outlets like NowThis, it looks like most internet players believe a good recipe still calls for the original essential ingredient: the homepage.
DCN’s must reads: week of August 31, 2017
Here are some of the best media stories our team has read so far this week: The Washington Post | Google is coming after critics in academia and journalism. It’s…
Pivoting to video: It’s not one size fits all
With more than one media company laying off staff to “pivot to video,” the move bears some scrutiny. Understandably, those in the “text” camp emphasize the power and speed that written content brings, while the other side sees the dollars that come with video advertisers. But these opposing storylines hide nuances that need to be considered, if you’re thinking about adding video to your content mix.
The top five opportunities in streaming video—and the challenges that come with them
Streaming video on demand — also known as OTT viewing – is becoming the norm in video content consumption today. It also presents an incredible opportunity. The combined size of the OTT market was estimated at $29.4 billion in 2015, and is expected to grow to more than $64 billion by 2021. Parks Associates reports that one-third of US homes have a streaming player, which is one of the most popular ways to view video today other than traditional TV and mobile, which accounts for more than half.
The impact of piracy on the media ecosystem: Address to the 2017 IP Crimes Conference
Despite the incredible advances of the last 20 years, the internet still holds vast, untapped potential for consumers. Devices are getting smarter. More immersive experiences roll out every day. At the same time, premium content companies face challenges in the transition to a digital world. What business model works best for each brand? How much should they partner with the big platforms? Is their content being used fairly? Are they being credited and compensated appropriately? Our members are at the forefront of these challenges – investing in engaging experiences and experimenting with new ways to distribute and monetize their content. They are also at the frontlines of piracy.
How the EU’s General Data Protection Regulation drives data quality
The regulatory burdens of Europe’s General Data Protection Regulation (GDPR) have the advertising industry in a flurry. The industry press is rife with doomsday scenarios predicting the end of online advertising. Is the regulation complex and in some instances, onerous? Yes. Does it signal the end of online advertising? No.
What the power to block means for freedom of speech
The President relentlessly attacked the press for a full 30 minutes on Tuesday evening. Make no mistake, Trump’s words and blatant disregard for the free media sends chilling signals and has a ripple effect with real consequences for reporters around the globe. He has that power. It should be noted however, that the people have power too: The power to tune out of any broadcast or click away from any content that we don’t like. This is how a free media works. And keeping free media working needs to be a priority, regardless of our personal preferences.
DCN’s must reads: week of August 24, 2017
Here are some of the best media stories our team has read so far this week: The New York Times | Trump Takes Aim at the Press, With a Flamethrower…
Strategies used by digital-native news publishers to drive user engagement
Getting ones’ news digitally is not just for millennials—it’s the norm these days. In fact, most U.S adults get their news digitally. Strong digital native brands, those originally founded on the web like Vox Media or Huffington Post, have emerged as leaders in the news marketplace. A recent report from Pew Research Center looks at 36 digital native news outlets that averaged at least 10 million monthly unique visitors in Q4 2016. The analysis provides an excellent snapshot of the digital native news industry’s audience strategies to increase outreach and engagement.
Brands are stepping up their media governance
It was just a matter of time before digital advertising’s most troubling weaknesses: accountability and fraud—came to light. And brands are reacting by taking steps to exert more control over their growing online advertising budgets and to rely less on external agencies to the do the job. Almost 90% of marketers say they are pulling back spending in ad networks that don’t allow 3rd party verification, and three out of four say transparency is an “escalating” issue.
The surprising trick that will accelerate IoT adoption
Amazon Echo Show, Alexa, and Google Home have been positioned as the next big thing for companies and consumers. Content companies, marketers, and advertisers have scrambled to get up to speed on the technology behind them and are actively trying to figure out how to incorporate them into their planning. Certainly, there are a slew of companies anxious to get in on the Internet of Things (IoT) home automation game. But it’s a new game with a whole new set of rules.