Search results for "AI"
How National Geographic empowers content exploration
Marcus East, National Geographic executive vice president of product and technology, discusses the company’s strategy to build strong emotional engagement with global audiences through deep personalization, intuitive access, wider app distribution, and an intelligent platform code named CHIP.
Five things you need to know about millennial media habits
Millennials are modern day media unicorns. Marketers, advertisers and content providers are all chasing these mythical, mysterious creatures — digital natives whose behaviors potentially preempt the next wave of mainstream media consumption. But how do you spot one in the wild and target it with your brand and content?
Google and Facebook must do more for brand safety
With the great power that Facebook and Google have accumulated in online advertising comes great responsibility. For years they tried to play it neutral as platforms and not make editorial decisions. That’s now changed dramatically as they have had to take actions on many fronts. But is it enough?
DCN’s must reads: week of September 21, 2017
Here are some of the best media stories our team has read so far this week: CNET | Ad industry attacks Safari’s effort to protect your privacy (7 min read)…
Research finds that publishers rely on autoplay, but not without risk
Thanks to the increasing popularity of digital video, autoplay ads have become one of the most common forms of online video advertising. But that could change if Google and Apple have their way. In recent months, both companies have hinted at browser-based features that will potentially curtail autoplay video’s impact.
The fight for a free press continues, in the U.S. and abroad
According to a recent survey conducted by the University of Pennsylvania’s Annenberg Public Policy Center, more than a third of Americans can’t name any of the rights guaranteed by the First Amendment. So, perhaps it’s not surprising that we are seeing a rise in negative sentiment and action against the press here in the U.S., which has widespread implications both here and abroad.
DCN’s must reads: week of September 14, 2017
Here are some of the best media stories our team has read so far this week: The Washington Post| How Silicon Valley is erasing your individuality (10 min read) Bloomberg BusinessWeek|…
Why the GDPR will force you to understand your customers’ needs
When I was 14, I walked door to door selling subscriptions for the local newspaper. I quickly learned that—to avoid having the door slammed in my face—I needed a good elevator pitch that captured the essence and value of what I was selling and that helped me make a connection with the person on the other side of the doorframe. I needed to master the value proposition, which meant tuning into the customers’ needs. And once the GDPR goes into effect, companies that don’t have a solid value proposition on the added value of data collection for consumers better be ready for some doors to slam.
Learning to please the love ‘em and leave ‘em millennial crowd
Millennials – the ‘distracted demographic’ between the ages of 18 and 34 – were weaned on the Internet and spoiled by content choice. They’ve grown up to become the largest generation in the U.S. with a wallet to match. If you think it’s a lucrative audience ripe for the taking, think again. Tapping the significant opportunities and tackling the even greater challenges around influencing this massive audience requires a deep understanding of digital content consumption trends and how their evolving media habits make them different from the rest of the population.
Digital news is a mixed media experience
Most adults today use a combination of different sources and platforms to get their news according to the Reuters Institute Digital News Report 2017. Social media is a big part of this media mix, as are TV, websites and apps. In fact, two-thirds of social media news users in the United States also watch television news (67%) and two-thirds also visit mainstream websites or apps (66%).
DCN letter to the NRA
Today DCN sent a letter to The National Rifle Association (NRA), in response to their campaign to attack the press—including our members directly—with incendiary language. We’ve been watching carefully after they released this video and…
How publishers can use mobile apps to drive engagement
On an individual basis 96% of a user’s time spent occurs within their top 10 most used apps, according to comScore’s 2017 U.S. Mobile App Report. With so much mobile app time concentrated in the top apps, it can feel as if every other publisher is fighting for the scraps. As a small or medium-sized publisher, how can you help your app succeed?