Search results for "AI"
How to build an app subscription model that works
A year after Apple announced the arrival of the subscription app model as part of a wider sweep of changes it made to its App Store policies, the size and…
The 5 big trends media execs must understand to succeed
How has both consumer consumption of news and traffic patterns changed year-over-year? What about the role of platforms? Every October, media analytics platform Chartbeat identifies macro trends in audience behavior…
DCN’s must reads: week of October 5, 2017
Here are some of the best media stories our team has read so far this week: Buzzfeed | Rupert Murdoch Is The Media’s Unlikely Hero In The War Against Facebook…
If you’re pivoting to video, do it right
The phrase “pivot to video” has become something of a cliché in the media industry. Lately, the mere mention of this phrase triggers a slew of mean-spirited tweets, resentment, and existential mourning for the written word among those who wonder what publishers are thinking — and where their strategy lies.
Buyer beware: Programmatic advertising report emphasizes the importance of brand safety
For the past several years, marketers shifted digital ad budgets “gleefully to programmatic engines that promise efficiency and hands-off effectiveness.” These days, as much as 80% of all online display activity is transacted through technology-based exchanges that offer promises to “hyper-define, hyper-target and hyper-engage with minimal human monitoring.” In retrospect, it all seemed to just a little bit too easy: superior targeting, engagement and tracking—and all for lower costs.
Three lessons the Pacific Northwest can teach local media everywhere
The transformation of the media business shows no signs of slowing. While all areas have been disrupted, local news has been among the hardest hit. These neighborhood news providers have seen steady cuts and closures. This has left “news deserts” in which wide swaths of America have a troubling shortage of local news coverage. Undoubtedly, local news remains important to the communities it serves and its survival essential.
Despite a deluge of data, most marketers still don’t have a fix on cross-platform
According to Kantar Millward Brown’s fourth annual Getting Media Right study, 40% of marketers believe their media investments should be allocated to cross-channel and cross-device marketing, rather than any single…
DCN’s must reads: week of September 28, 2017
Here are some of the best media stories our team has read so far this week: Knight First Amendment Institute | Is the First Amendment Obsolete? (56 min read) The…
A great local news story: the growth of Spirited Media
When Spirited Media launched Billy Penn in 2014, the online publication had a broader mission than simply covering local news in the City of Brotherly Love. Co-founders Jim and Joan Brady wanted to do no less than rejuvenate local journalism itself by building a new business model that made local news coverage relevant to a younger audience, who saw traditional print media as old and stodgy. It was a tall order by any measure.
Today’s audiences have multiple touchpoints for digital news
Social media is transforming the way Americans consume news. According to a new study from Pew Research Center, News Use Across Social Media Platforms, 55% of Americans 50 years of age and older now get their news on social media platforms reports a new study from Pew Research Center. That’s a 10% jump from a year ago. As expected, 78% of adults under 50, are also more likely to get news from social media sites.