Search results for "AI"
Consumers demand increased transparency from tech platforms
As consumers spend more time on social platforms consuming content and expressing their views on just about everything, the more data is collected and more algorithms are employed to extract value from consumer information. However, consumers appear mystified as to what usage data tech platforms collect and how it’s parlayed into algorithms to impact their content results. The Tow Center for Digital Journalism examines this question and others in their study, “Readers are hungry for news feed transparency.”
Measuring marketing performance and delivering on metrics that matter
As we approach year-end, general managers and department executives across the world are in the throes of 2017 performance evaluation and 2018 strategic planning. Among their functional peers in sales, finance, operations, and human resources, senior marketing managers have unique challenges when it comes to measuring performance and justifying budget increases. Indeed, it’s a constant struggle for marketing leaders to find solid footing amidst the shifting sands of digital enablement, big data, and artificial intelligence.
Why tackling ad fraud is a priority at Purch
Ad fraud is a persistent problem that, according to the IAB, costs the industry $8.2 billion a year in the U.S. While ad fraud is found in various forms, from a publisher’s vantage point there are two main problems: One is fraudulent copies of sites that are created, and whose advertising inventory is then presented on programmatic platforms as coming from the original publisher sites. To add insult to injury, most of the traffic on these fraudulent sites is from bots. The other is non-human traffic on legitimate publisher sites from bots scraping the sites and attempting to insert comment links – or coming through content recommendation systems in an attempt to defraud them.
DCN’s must reads: week of October 26, 2017
Here are some of the best media stories our team has read so far this week: The Wall Street Journal | In Race to Win Subscribers, Some Publishers Have a…
Why Slate picked engaged time as their north star metric
On their 20th birthday last September, the digital magazine Slate reported 17,000 paying subscribers for their membership program, Slate Plus. Today, that number is at 35,000. The surge in subscribers owes in part to the Trump bump—Slate Plus membership jumped by 46% after the election. But the underlying catalyst is that Slate has gone all-in on loyalty to lower their dependence on platforms like Facebook and monetize their incredibly loyal audience.
How British broadcasters are responding to digital: 7 transferable takeaways
The UK TV industry has always punched above its weight class. Smaller than Oregon, with a population equivalent to that of California and Texas, the British TV sector is a vibrant £14 billion a year ($18.58bn/yr) business, which has created formats, content, and executives, who have made their mark around the world. So, what the can media organizations everywhere learn from their smaller cousins across the pond?
Metrics got us into this mess. And they can get us out of it.
The first dot-com boom was about tech startups collecting millions of eyeballs. About five years ago, there was a resurgence of that kind of thinking in digital media. BuzzFeed, Upworthy, Gawker, and many others made an art of clickbait headlines and viral listicles and quizzes. But the focus on “vanity metrics,” like sugar-spun cotton candy, wasn’t really good for them, or the bottom line.
DCN’s must reads: week of October 19, 2017
Here are some of the best media stories our team has read so far this week: The Wall Street Journal | Barry Diller Says Tech Giants ‘Inevitably’ Will Face More…
PEN America offers six-step game plan to combat fake news
The continuous stream of false information and mounting consumer mistrust pose significant challenges in today’s media environment. When fake news becomes a daily battle cry for consumers and politicians alike, it’s time to rethink current reporting practices. The PEN American Center’s new report, Making News: Fraudulent News and the Fight for Truth, reviews journalism and media interactions to identify how best to rebuild consumer trust in news outlets today.
The state of programmatic native in 2017
Over the past year, advertisers have devoted more dollars to programmatic native than ever before. And it’s easy to see why. Programmatic native gives native scale, while bringing more efficiency and data-targeting into the equation. To get a clear picture of the programmatic native ad market, MediaRadar pulled together some of the most important trends for marketers and publishers to be aware of?
True digital transformation requires a customer-first perspective
The “digital transformation” of the publishing industry has been—for the most part—a slow, incremental process. For too long, the publishing industry was mostly concerned with digital replicas, ebooks, and other superficial “transformation” efforts which, in fact, didn’t so much transform the business as copy legacy models in electronic form. Suffice it to say that legacy media models are oriented around the process of producing a book, magazine, or newspaper and not necessarily based on the experience and circumstances of the digital consumer.
DCN’s must reads: week of October 12, 2017
Here are some of the best media stories our team has read so far this week: The Wall Street Journal | Financial Times Finds Counterfeit Ad Space Was Offered by…