Search results for "AI"
ePrivacy and marketing budgets
This article was originally published on Don Marti’s blog on 16 August 2017 As far as I know, there are three ways to match an ad to a user….
DCN’s must reads: week of August 17, 2017
Here are some of the best media stories our team has read so far this week: Axios | Nielsen will credit companies for digital views on some platforms (1 min read) Digiday | CMG’s…
Will Facebook crush Snapchat in video?
Video has become an obsession for many publishers as a method to garner deeper engagement with their audiences. So why not post them on Facebook, YouTube and Snapchat and see if you can wring a few more ad dollars from those platforms? It always gets down to time and money: Which platform is really worth it?
ANA partners with Digital Content Next to help marketers maximize digital ad spend
Trade Group Urges Advertisers To Consider Joining TrustX Ad Marketplace NEW YORK (August 16, 2017) — The ANA (Association of National Advertisers) today announced it is partnering with Digital Content…
Today’s paradox of privacy
The Privacy Act of 1974 emphasizes the need for both “notice and choice” to protect consumer privacy online. “Notice” gives consumers the information about data collection and use, and “choice” allows consumers to determine whether their data is collected and shared. But do the checks and balances of “notice and choice” really help to protect consumer privacy?
Listening to the audio opportunity at The Washington Post
Since Amazon founder Jeff Bezos bought the Washington Post in 2013, the publication has become a sandbox for digital ideas that span a wide spectrum. At one level, efforts to re-imagine old-school audio podcasts have won the company recognition as a top 10 podcast publisher, according to May 2017 data from podcast measurement company Podtrac. At the other end of the spectrum, experiments with Alexa and Snapchat are breaking new ground, and building new audiences.
How thinking like a tech company has transformed innovation at The Washington Post
When you think of The Washington Post, you probably think newspapers, not software company. But the reality is that the company operates a lot more like the latter. Under the…
DCN’s must reads: week of August 10, 2017
Here are some of the best media stories our team has read so far this week: The Wall Street Journal | Ad Production Sector Rife With Transparency Issues, Study Says…
Inside the dystopian vision of the IAB’s new AR and VR advertising formats
Augmented Reality (AR) and Virtual Reality (VR) are exciting technologies, but they are far from mature. Early adopters have paid a lot of money for expensive devices but the future of both the hardware and software for AR and VR is still uncertain. This murky future hasn’t stopped the IAB from pushing out guidance in its latest “#IABNewAdPortfolio” on advertising formats for both platforms. The enthusiasm for new advertising opportunities is understandable. However, these new ad formats could easily kill off these infant platforms.
The subscription discussion we should be having
While the industry rightfully focuses on growing new subscribers and experimenting with business models, the discussion should not end there. What we’re not talking enough about is that subscribers are a distinct audience. They engage with your content in a different way and are loyalists in a different way. Understanding these differences is where publishers will build their revenue strategies to take their businesses to the next level.
DCN’s must reads: week of August 3, 2017
Here are some of the best media stories our team has read so far this week: The Washington Post | Google’s new program to track shoppers sparks a federal privacy…
What the Scripps-Discovery combo platter means for the streaming video market
As skinny and à la carte choices proliferate for consumers, the question for content providers is how can they keep showing up on these ever-shrinking menus? They need to be everywhere, but that proves challenging for many players. Inevitably, some get left out of the musical chairs at this buffet.