Search results for "AI"
DCN’s must reads: week of November 8, 2018
Here are some of the best media stories our team has read so far this week: Bloomberg | Facebook, Google Are Election Ad Winners Despite Meddling Outcry (4 min read)…
How do Facebook’s News Feed algorithms impact non-profit publishers?
Earlier this year, Facebook announced that their News Feed would prioritize posts from friends and family over news content. While some news publishers faced modest declines, others reported significant ones. The Shorenstein Center on Media Studies explores the impact on non-profit news brands in its new research.
How one publisher won the brand safety battle
A volatile news cycle means it’s increasingly hard for marketers to find “safe” inventory to carry their ads. For publishers who traffic in newsworthy, attention-grabbing, informative content this presents a challenge and an opportunity.
The Google monopoly that no one Is talking about
Most publishers are well aware of the control that Google has wielded over the digital advertising industry since their acquisition of the now-rebranded DoubleClick back in 2008. The damages caused by Google’s anticompetitive effects are far-reaching if difficult to quantify.
DCN’s must reads: week of November 1, 2018
Here are some of the best media stories our team has read so far this week: The Guardian | UK and Canada MPs unite to demand Mark Zuckerberg answers questions (2 min…
Why the time is right to shine a light on ‘dark social’
One of the least understood portions of the web is becoming one of the most important: dark social. And as the calendar turns from Halloween to the Day of the Dead, it’s time to shine a light into the darkest corner of the web to understand how people are sharing content via messaging services, email, texting, and other platforms that don’t show up easily on analytics programs.
Are mobile news aggregators on the rise as referral traffic sources?
Top referrers to articles in the Parse.ly network often include a mix of the usual suspects: Google search, Google News, Facebook, Twitter, Flipboard, and Drudge Report. But recently, we’ve noticed a couple of new referrers in the mix that are pretty interesting and speak to the power of mobile.
The next frontier in digital ad fraud: local markets
Digital ad fraud can affect anyone who buys and sells digital advertising. With local markets becoming a target, the ad fraud crisis might seem to be spiraling out of control. But there is hope. The war on ad fraud is winnable. National and local marketers have the power to steer their budgets toward legitimate websites with human audiences.
Mozilla’s path to enhanced tracking protection
As a leader of Firefox’s product management team, I am often asked how Mozilla decides on which privacy features we will build and launch in Firefox. Since transparency is fundamental to our way of doing business, I’d like to tell you about some key aspects of our process, using our recent Enhanced Tracking Protection functionality as an example.
DCN’s must reads: week of October 25, 2018
Our picks of the must-read stories from around the web: Digiday | Upping dispute over political ads rules, The Financial Times pulls Facebook ads from the UK (3 min read) The Washington…
Moving readers from free to fee: An inside look at successful premium publishing strategies
In a world where consumers are accustomed to getting many digital goods for free—from apps to podcasts to instant facts online—convincing them to fork over funds for content remains a tough sell. Yet many publishers today are tackling this problem with a variety of successful tactics designed to convert freeloaders into subscribers.
How publishers align business models with strategies for social media distribution
Publishers use social distribution to keep up with consumers’ news consumption habits. And despite the annoyance and uncertainty of platform policy changes, publishers continue to align their business strategies and social practices.