Search results for "AI"
The cookie conundrum: Complexity for publishers in the age of ecommerce and cybercrime rings
Media publishers are at a historical juncture as they face pressures from all sides. These pressures include competing content providers; readers with changing habits, expectations, and preferences; and a growing number of data privacy regulations that are forcing businesses to change how they operate. Cookies can help. But they can also be part of the problem.
In 2019, these 4 shifts offer opportunities for trusted media brands
The teams at trusted media brands wake up every day and create content people love, products that serve them well, and safe and valuable advertising environments—all while maintaining the high level of ethics and professional standards that benefit viewers, readers, listeners, and a healthy marketplace. As we turn toward 2019, it is a good time to reflect on top-of-mind trends. Here are four important shifts happening in digital media right now—all of which play into the strengths of trusted media brands.
DCN’s must reads: week of November 29, 2018
Here are some of the best media stories our team has read so far this week: Buzzfeed | 8 People Are Facing Charges As A Result Of The FBI’s Biggest-Ever…
How to build a “habit loop” to form a lasting and lucrative reader relationship
Consumer engagement is a critical component of news publishers’ direct to consumer revenue strategies. According to the International News Media Association’s new report, Unpacking the Reader-Subscriber Lifetime Customer Journey, every publisher component—from content to membership programs and e-newsletters—must reflect a strong and unified value proposition to consumers in order to be habit-forming.
Three internet privacy acts every publisher should know
Online, the geographic borders of information and e-commerce are blurred. But as a digital publisher, if you’re serving ads to audiences in the US, Canada, or the European Economic Area, it’s essential to be aware of regional privacy and data collection, processing, and disclosure laws, and how each change with different countries.
Digital Content Next releases Q3 2018 DCN Quarterly Revenue Report (QRR)
The DCN Quarterly Revenue Report (QRR) delivers a quarterly pulse of the premium digital marketplace. The report includes a quarterly trend analysis of display and video revenue and sales metrics…
Media companies seek to innovate through acquisition
The media M&A market is booming. PwC’s new report, US Media and Telecommunications Insights Q3 2018, finds that deal volumes have reached a two-year high in Q3, registering a 9%…
DCN’s must reads: week of November 15, 2018
Here are some of the best media stories our team has read so far this week: The New York times | Delay, Deny and Deflect: How Facebook’s Leaders Fought Through…
Recklessness, a reckoning, and the road forward
We want to believe in societal norms that govern the free flow of trustworthy information. There are standards that should apply across platforms, publishers, and consumer domains. There is an assumed integrity that applies not only to the words we write, but the videos we produce, and how they are spread throughout the web. Unfortunately, not everyone has been following the rules of the road. This recklessness has led to a reckoning. Now, we must forge a new path forward.
Marketers are ready to up their personalization game – and publishers can help
Whether it’s due to stodgy internal processes, bad data, or a dearth of appropriate technology, large organizations haven’t yet been able to make personalized advertising tactics a part of their marketing operations. The good news is that publishers can pursue three tactics to help accelerate the movement.
YouTube outage drives 20% increase in traffic
Last month, YouTube experienced an outage for about an hour and the internet got a taste of what would happen if the platform disappeared. The results were surprising: Internet behaviors shifted immediately and fiercely. There was a huge overall traffic surge, with some of the largest increases seen on app and search traffic.
The Midterms are over: Sizing up what it means for big tech
Some are wondering whether a new Democratic majority in the House means Congress will start legislating. Let’s take a look at how the election results might impact a few high-profile tech issues.