Search results for "AI"
5 big takeaways from the NewFronts West
At the inaugural New Fronts West, gone was the talk of making big ad deals that characterizes The Upfronts. In its place was talk about new platforms, new formats and new ways to reach younger audiences with influencers, podcasts and – of course – online video.
DCN’s recommended reading: week of October 18, 2018
Our picks of the must-read stories from around the web: The Wall Street Journal | Advertisers Allege Facebook Failed to Disclose Key Metric Error for More Than a Year (4…
The Facebook effect: What real-time marketing means for online publishers in the digital age
Consumer expectations have evolved. Immediacy isn’t a nice to have. It is a must-have. The future of online publishing is all about understanding what readers want in the moment and being prepared to deliver.
Instagram vs. YouTube: Who will win the digital ad war?
With YouTube in its most vulnerable state, and given its ongoing brand safety concerns, is it IGTV’s time to steal advertisers away? A panel of digital advertising experts weighs in.
Why The Financial Times is going all-in on tech coverage
The Financial Times has announced plans to expand its tech coverage, acknowledging the growing influence of technology across all sectors. The move is part of a broader trend in recent years in which media outlets including The Wall Street Journal, CNBC, and CNN have dedicated increasing resources to this area.
DCN’s must reads: week of October 11, 2018
Here are some of the best media stories our team has read so far this week: The New York Times | Soldiers in Facebook’s War on Fake News Are Feeling…
Strategies to drive audience recirculation on your news site
Newsrooms must think about the content journey and the strategies needed to keep readers moving throughout their sites. The goal is strong recirculation, a measure that shows how much of an audience goes from one piece of content to another on the site.
If attention is the currency for advertising, what does it take to get more?
In today’s crowded advertising landscape, consumer attention is a much sought-after currency. The question is: Do consumers respond better to quantity or quality of advertising?
The FBI, subpoenas, and digital advertising: Rebates and transparency under investigation
The FBI has issued subpoenas Havas for issues related to rebates and transparency. Needless to say, these kind of investigations create buzz that’s bad for the digital advertising business. The rebate and transparency issue was outed years ago, and there’s been sort of a slow burn since to address these problems.
DCN Subscription Innovation 2019
Publishers are in it to win it when it comes to subscriptions. Just a few years ago it was hard to strike up a conversation about subscription strategies and now,…
DCN’s must reads: week of October 4, 2018
Here are some of the best media stories our team has read so far this week: The Washington Post | Mainstream advertising is still showing up on polarizing and misleading…