The Resource Center / Time-Based Measurement
DCN Resources
October 3, 2016 - Making metrics meaningful: Benchmarking engaged time View
November 11, 2015 - Time well spent? Inside the FT’s time-based ads sales effort View
October 2014 - How Time-Based Measurement is Grabbing Digital Publishers’ Attention [PDF] View
November 11, 2015 - Time well spent? Inside the FT’s time-based ad sales effort View
October 24, 2014 - DCN Panel of Early Movers Sheds Light on the Evolution of Time-based Measurement View
Articles & News
February 23, 2017 - Time-Based Digital Ad Pricing Unites Media, Creative Teams View
February 17, 2017 - In the battle between 'old media' and digital, the oldies aren’t beaten just yet View
August 19, 2016 - The Guardian starts selling time-based ad campaigns View
May 18, 2016 - Politely Interruptive Ad Formats: Time-Based Advertising Explained View
Industry Resources
Chartbeat: What is the Attention Web? View
Harvard site: Economics of attention View
May 2016 - Chartbeat: The Battle for Attention: Why Publishers Are Killing Pageviews to Capitalize on Reader Attention, a comprehensive look at the burgeoning world of time-based metrics [PDF]. View
February 2016 - IPG Media Lab: Putting Science Behind the Standards View
February 1, 2016 - Banner Connect: Exposure Time: A New Standard for Measuring Digital Effectiveness View
Vendors
Adobe Omniture (now part of Adobe Marketing Cloud) enables better audience understanding across platforms. View
Chartbeat offers tools to create, capture, and capitalize on attention. View
comScore is a cross-platform measurement company that precisely measures audiences, brands and consumer behavior everywhere. View
GoSquared measures time on site and visitor activity for all of your visitors. View
GoogleAnalytics 360 Suite, a set of integrated data and marketing analytics products, designed specifically for the needs of enterprise marketers. View