Chartbeat: What is the Attention Web? View

Harvard site: Economics of attention View

May 2016 - Chartbeat: The Battle for Attention: Why Publishers Are Killing Pageviews to Capitalize on Reader Attention, a comprehensive look at the burgeoning world of time-based metrics [PDF]. View

February 2016 - IPG Media Lab: Putting Science Behind the Standards View

February 1, 2016 - Banner Connect: Exposure Time: A New Standard for Measuring Digital Effectiveness View

June 13, 2015 - University of Oklahoma: TrueView Ads View

May 18, 2015 - Analytics consultant Nikul Sanghvi: Cost Per Hour: Using a Time-Based Currency for Digital Advertising View

April 20, 2015 - Microsoft: Improving effectiveness of time-based display advertising [PDF] View

March 10, 2015 - Sailthru: Beyond Viewability: New Metrics Shift Dollars to Digital View

Spring 2015 - Microsoft: Attention Spans [PDF] View

December 2015 - Parsec: How Parsec’s Time Based Advertising Drove Brand Recall Brand Lift Study View

January 2014 - WebSpectator: Introducing Time as an Effective Ad Metric [PDF] View

January 17, 2014 - Harvard: The rising cost of consumer attention, and What You Can Do about It [PDF] View

December 2014 - Microsoft: The Economic and Cognitive Costs of Annoying Display Advertisements [PDF] View

May 20, 2013 - Chartbeat: How Engaged Time Affects Brand Recall View