The Resource Center / Time-Based Measurement
Articles & News
February 23, 2017 - Time-Based Digital Ad Pricing Unites Media, Creative Teams View
February 17, 2017 - In the battle between 'old media' and digital, the oldies aren’t beaten just yet View
August 19, 2016 - The Guardian starts selling time-based ad campaigns View
May 18, 2016 - Politely Interruptive Ad Formats: Time-Based Advertising Explained View
March 4, 2016 - Joe Marchese: Command attention command the world View
January 4, 2016 - TheMediaBriefing: Peak Content: the Collapse of the Attention Economy View
November 11, 2015 - AdExchanger: Financial Times Talks Progress On Time-Based Buying View
November 8, 2015 - TheDrum: The Economist thinks attention metrics are the future but other media players aren’t convinced time-based buying is the way to get there View
July 22, 2015 - Ad Metrics Blog: Attention metrics – A fresh approach for performance analytics in display advertising View
July 10, 2015 - Digiday: Why ad buyers are slow to embrace attention metrics View
July 6, 2015 - AdExchanger: Share Of Attention: Advertising’s Newest Time-Based Metric View
May 21, 2015 - TheMediaBriefing: FT's Dominic Good on the evolution of time-based metrics: "It's all about quality" View
Nov. 4, 2015 - Digiday: The Economist adopts time-based ad sales View
July 15, 2015 - Digiday: Why ad buyers are slow to embrace attention metrics View
May 18, 2015 - Financial Times: Financial Times rolls out ‘cost per hour’ advertising metric, explains the strategy behind this early mover’s decision to sell ads based on time. View
January 5, 2015 - Medium: A mile wide, an inch deep View
Date: December 17, 2014 - Wired: Inside the Buzz-Fueled Media Startups Battling for Your Attention View
October 27, 2014 - Digiday: WTF are time-based metrics? View
September 29, 2014 - Ad Age: Is Digital Advertising Ready to Ditch the Click? View
March 9, 2014 - Time: What You Think About the Web is Wrong View
February 6, 2014 - NiemanLab: You won’t believe Upworthy’s new way of measuring audience engagement until you read it View
November 21, 2013 - Medium: Medium’s metric that matters: Total Time Reading View
December 12, 1997 - Wired: Attention Shoppers! The currency of the New Economy won't be money, but attention — A radical theory of value. View