Search results for "AI"
Q&A: Mark Howard, CRO Forbes Media, on Creating Native Advertising Content
This Q&A is part of OPA’s “Three on Three” series where we ask three industry executives the same three questions on a topic to uncover actionable insights… If you want…
Healthy Insights: WebMD Healthy Target App Combines Content and Data for Popular Fitness Wearables
WebMD is bringing insights to wearables with the launch of WebMD Healthy Target. Available within WebMD’s flagship mobile app for iPhone, Healthy Target is designed translate step, sleep, weight and…
Univision Ramps Up World Cup Across Digital and Social
The 2014 FIFA World Cup is well under way and it is proving to be the most digital and social event in the history of Univision Deportes. The first six…
For World Cup 2014, ESPN’s Goal is to Give Fans a Winning Multiplatform Experience
The buzz around the 2014 World Cup is palpable. And this year, more people can watch it more places than ever before thanks, at least in part, to ESPN’s massive…
comScore Looks at Multi-Channel Media Consumption to Reveal Real Value
While the proliferation of digital media devices and its effect on consumption patterns presents challenges for media and marketers, it also creates opportunities for increased reach, according to a new…
Q&A: Mike Kisseberth, Chief Revenue Officer of Purch, on Creating Native Advertising Content
This Q&A is part of OPA’s “Three on Three” series where we ask three industry executives the same three questions on a topic to uncover actionable insights… If you want…
Condé Nast Traveler’s New Gold List App Focuses on Social Life and Good Taste
This week, Condé Nast Traveler launched its new Gold List app, available for iOS and Android, to leverage the usefulness and popularity of its listings of hotels, resorts, restaurants and…
Q&A: Wade Rifkin, VP, Programmatic, DigitasLBi on Programmatic & Private Marketplaces
This Q&A is part of OPA’s “Three on Three” series where we ask three industry executives the same three questions on a topic to uncover actionable insights… If you want…
Discovery Digital Networks Partners with Magisto to Become Part of People’s Video Memories
Everyone wants to be in the video business these days—and for good reason. The audience for digital video is expected to climb from 190.6 million this year to 204.6 million…
Q&A: Christopher Murphy, VP Media Investment, Accuen on Programmatic & Private Marketplaces
This Q&A is part of OPA’s “Three on Three” series where we ask three industry executives the same three questions on a topic to uncover actionable insights… If you want…
New OPA CEO’s Introductory Letter to the Board
Here at the OPA, we are excited to begin a new phase in our evolution, as we continue to support the trusted brands that publish the content people love. We…
Scripps Networks Interactive Continues ulive Momentum with Three New Shows
This week, Scripps Networks Interactive’s online lifestyle channel ulive announced the launch of three new series, marking the continued expansion of the digital network’s original programming. Lisa Choi Owens, COO…