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New OPA CEO’s Introductory Letter to the Board

May 27, 2014 | By Jason Kint, CEO – DCN @jason_kint

Here at the OPA, we are excited to begin a new phase in our evolution, as we continue to support the trusted brands that publish the content people love. We welcome a new leader, CEO Jason Kint, who kicked off his tenure with a note to the OPA Board, setting the tone for his tenure and providing a bit of insight into where the organization is headed:

Board Members –

Thank you for the kind introduction at our meeting two weeks ago.  I’m thrilled to officially begin my new role.  I’ll be working aggressively to sit down with each and every one of you over the next sixty days.  Your perspective on our digital world holds unique value as each of you has a role in the impact and importance of its future.

I have recently been on a journey through the research and application of trust in the digital ecosystem.  I find myself fascinated by the evolving relationship between consumers, marketers and digital media.  The opportunity I now have to strengthen these relationships is one I don’t take lightly.

It’s critical to understand that the Online Publishers Association is the only organization that exclusively represents the unique and diverse needs of high-quality digital publishers who manage trusted, direct relationships with consumers and marketers.  We have the lofty responsibility of representing the future for the most respected brands in the professional content industry.

Consumers come to our brands because they trust what will be delivered.  Whether it’s comedy entertainment, live action, financial analysis or investigative reporting, consumers know we’ll honor their many choices in how they spend their time and relentlessly advocate for their respect.

Marketers also have more and more choices across a growing multitude of platforms.  Their world gets more complex with each day.  It’s on all of us to shine a light on falsehoods and misconceptions.  Marketers choose to invest dollars in our content and brands to associate with the high-quality, trusted experiences that we deliver.

I assure you that we will be aggressive in having a seat at the table whether it be with the press, policy makers, marketers, academia or the many informal discussions across social media.  We’ll be transparent in the way that we operate and the positions we take.  Additionally, our members and staff will be a trusted source of information and thought leadership as you make decisions.

It’s on all of us to pave the future for high-quality digital media.  I will look to each of you to help make the valuable connections and engage directly in our conversations about digital innovation and the future.  If we do this right, we’ll create opportunities not only for many of our members but, just as importantly, for consumers, marketers and the high-quality digital media companies of the future.

Warm Regards,

Jason Kint

Follow Jason @Jason_Kint

Follow the OPA @OPA_Org

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