Search results for "AI"
About.com’s Data-driven Overhaul
About.com debuted a major redesign this week, which CRO Brian Colbert says was, “long overdue.” While the site holds the enviable number 15 spot on Comscore’s list of most trafficked…
IBM Plays Up Reusable Content
Although TV still prevails among media platforms, audience screen time is shifting as digital video becomes more prevalent. Ann Rubin, vice president of branded content and global creative at IBM,…
Evolving the Viewability Standard with Analytics
Back in October 1994, while we were at the movies watching Pulp Fiction and celebrating the illustrious career of Hall of Fame NY Giants’ Linebacker Lawrence Taylor, the very first…
Q&A: Catherine Salazar, Managing Partner, Practice Lead MEC, on Targeting Millennials
Q: How are you shaping advertising messages to get and hold attention of Millennials? A: We’re taking a two-fold approach of using insights and media execution to shape the messages…
Time is Money: Right-Sizing Content Strategy
One of the things that never ceases to amaze me is the continual evolution and innovation that happens in the digital content business. An area of particular interest is engagement…
Q&A: Andrew Hanelly, SVP of Strategy at McMURRY/TMG, on Marketing to Millennials
Q: How are you shaping advertising messages to get and hold the attention of Millennials? A: The first rule of advertising to Millennials is don’t try to advertise to Millennials….
Q&A: Samantha Minish, Director of Mobile Video Gannett Co., on Video Ad Innovation
Q: To drive success in video advertising, what is the most important thing to consider: A: Put the users first. If you build a product – and an ad experience…
AOL and Girls Who Code Partner to Make Cambio #BuiltByGirls
Reshma Saujani, founder of Girls Who Code has made inspiration her day job at the nonprofit organization she founded to inspire, educate and equip girls with the computing skills to…
History Looks Forward to Attracting Younger Audiences with Two New Apps
History may just be the most popular subject for 7-11 year olds this fall. A+E’s History brand– which works hard to infuse the subject with entertainment value to go along…
Q&A: Aaron Broder, CEO & Co-Founder Evolve Media, on Video Ad Innovation
Q: To drive success in video advertising, what is the most important thing to consider? A: Distribution. Content will always remain king, but without a clear distribution strategy, you can…
Embedding Technology in All Aspects of Your Content Strategy
It could be my bias, but I’m hard pressed to picture a content strategy that isn’t a digital content strategy. Even organizations that deliver via multiple channels (yes, even print-centric…
OneSpot Survey: The State of Content Marketing and Distribution
A survey of over 400 marketers on their objectives, challenges and budgets for paid content distribution. Click here to view the research item.