Search results for "AI"
Digital news audiences shift to mobile as platform widens margin vs. desktop
The rise of mobile among digital news audiences has been swift and relentless, and in just the past half year has gone from being neck-and-neck with desktop audiences to nearly 50% greater. How has mobile been able to surge ahead so quickly, and what are the implications for digital media economics as audiences shift?
Two out of every three digital minutes are spent on mobile
Consumers’ digital usage continues to increase its concentration in mobile. According to comScore’s 2015 Mobile App Report, mobile phones now account for two out of every three digital minutes or 62% of time spent online, up from 51% in 2013. In contrast desktop usage only accounts for 38% of digital time, down from 49% two years ago. Further, mobile users spend more than 44% of their digital time using smartphone apps.
2015 DCN Bot Benchmark Report: What makes a publisher premium
The 2015 DCN Bot Benchmark Report: What Makes a Publisher Premium, conducted with digital advertising security company White Ops, examines bots in advertising traffic across 32 DCN premium publisher sites. This 32 page groundbreaking Report offers insights into ways in which the industry can contribute to solutions. Areas covered in the Report include display inventory, video inventory, viewability, traffic sourcing and retargeting, audience development and content policies, bot sources, malware, impact of current events, usage patterns, false positives and much more.
Digital Content Next and White Ops Release Benchmark Report on Bot Fraud in Premium Publishing
Report finds 89% less bot traffic in video impressions and 75% less in standard display impressions when buying direct from premium publishers New York, NY—(September 28, 2015)—Digital Content Next (DCN),…
You say you ignore the banners but they never ignore you.
I have been obsessed with the topic of the introduction of Content Blockers on iOS9. It is a watershed moment in the history of media and technology. I have no problem with advertising. It’s the engine of our culture industry. I have a problem with a consumer surveillance industry that we have no basis to trust.
7 important ad blocking issues you need to know
This morning, DCN and WAN-IFRA, the global news body issued a “Call to Think” statement to help our industry in deal with the challenges of ad blocking. Clearly, ad blocking…
DCN’s recommended reading: week of September 24, 2015
Our recommended reads from around the web: MIT Review: Facebook’s Like Buttons Will Soon Track Your Web Browsing to Target Ads (3 min read) Digiday: After filtering for fraud, AppNexus transactions…
ONE by AOL: Simplifying digital ad complexity to improve creativity—and results
The Jetson’s robot maid, Rosie, technology was supposed to make our lives easier. But we could use a little more Rosie and a little less complexity in the digital media and marketing industry as brands scramble to create content and advertising experiences that are optimized across an ever-expending proliferation of devices, screen-sizes, and formats. There are those, however, who believe that automation is an answer to some of this complexity: AOL, for one, continues to build more automation into its ONE by AOL platform in an effort to “allow the machines to do what the machines do best and allow the humans to do what they do best.”
The Resource Center
DCN Resource centers are designed to provide a comprehensive overview of the current issues impacting publishers, marketers, agencies and consumers in the digital media industry. Resources include links to DCN…
Viewability problems spread to video ads on social
A funny thing happened on the way to social distribution domination. While publishers have started to test more and more original content on social platforms such as Facebook, YouTube and Snapchat, those platforms are still suffering from problems of viewability for ads—especially with video. Just because ads might be more viewable on mobile than on desktop doesn’t discount the anxiety surrounding their worth.
Legal & Legislative Committee Call
If you are a DCN publisher or supporter member, please be sure to log in or register to access a PDF of the webinar presentation. Legal & Legislative Committee Calls…
The rise of live
These days, live video is on the rise with news consumers increasingly expecting to see events as they actually happen. They are still looking for breaking and key news events but now they also want to see political, cultural and religious events, red carpet coverage, product launches, technology shows, sports news and more. However the television platform is far from the only place people are consuming video. Today’s digital publishers are responding to increased demand, integrating video into their websites and thereby bringing richer storytelling to their audiences.