Search results for "AI"
Smartphones can tell when you are bored
Given today’s information and sensory overload, capturing someone’s attention is a high commodity. Researchers at Telefonica Research in Barcelona, Spain recognized that peoples’ attention are available when they are bored. And most often, when people are bored, they turn to their cell phones. This is why the researchers developed a machine-based learning model that detects when mobile phone users are bored and pushes content to them.
Twitter: a major news hub
New research from the American Press Institute supports Twitter’s role as a real-time news network for social media users. Approximately nine in 10 users (86%) report using Twitter for the news with nearly three-quarters (74%) using it daily for this purpose. Interestingly, nine in 10 Twitter news users get their news by either scrolling through their timeline or looking through tweets they follow.
Dear ad blocking community, we need to talk.
Here at DCN, we haven’t focused on how to wage a protracted tech arms race or destroy ad blocking companies. We recognize the value in having the open development community address inherent consumer concerns. In this case, consumers don’t want ads that are annoying, intrusive or drain their device’s battery – and who can blame them? We’re talking about their data plans, their phones, their computers and, of course, their valuable time. Without a doubt, we need to give them great experiences in exchange for their investment.
An Opportunity with Native Advertising
In his new book, Content Inc., Joe Pulizzi explores the ways in which entrepreneurs use content to build audiences and build their businesses. A pioneer of content marketing, Pulizzi provides…
Data Key to Digital Ad Revenues
As the number of screens and ad impressions continue to proliferate, advertising dollars are moving from traditional to digital environments with Forrester predicting that overall digital display advertising dollars will…
Dear Abby: I don’t mind advertising but I do mind tracking. What do I do?
The scene: You are driving along Interstate 87 up to Albany (NY) and pass a billboard on the right side of the road. In the early days of the Internet, the billboard was a sign on the side of the road: static and there rain or shine. The billboard was technically dumb. It had no idea who you were, your car, or your license plate number. On the Internet today, the billboard is still a sign on the side of the road but this time, the billboard is a bit smarter.
Here’s What the Top Innovators Say About the Future of Video
In celebration of its annual Watch Awards honoring the best in Web video content, Adweek partnered with DCN to host a dinner conversation on the present and future creative and…
In Memory of Curt Hecht
The team at DCN is saddened to hear of the passing of Curt Hecht. He was a close member of our community and the entire digital media world. Curt made…
Mobile Use: Simply Spectacular. Mobile Ads? It’s Complicated.
The attention surrounding mobile is old news now — as more people spend time with their handheld gadgets, content is becoming more streamlined for these devices. But mobile advertising? That’s a whole different story. It’s messy, inconsistent, dominated by tech platforms and not functioning well for most publishers. In the words of a Facebook status update: It’s complicated. The raw numbers for mobile advertising tell us of a thriving, growing business. A recent report from the Interactive Advertising Bureau showed that mobile ads brought in $32 billion in 2014, a 65% increase from 2013, when it was estimated at $19.3 billion. Yet a new report from the Wall Street Journal suggests the hype surrounding mobile advertising may be more about the talk and less about the show.
DCN’s Recommended Reading: Week of September 3, 2015
Our recommended reads from around the web: NYT: The Virginia Shooter Wanted Fame. Let’s Not Give It to Him. (8 min read) Doc Searls: Will Content Blocking push Apple into advertising’s…
The Golden Age of Connected TVs
SMART TV penetration has reached a milestone in Q2 2015 with 46 million U.S. internet households now owning a connected device. According to NPD’s Retail Tracking Service these devices include TVs, video game consoles, streaming media players, and Blu-ray Disc players that consumers can connect to the Internet giving access to over-the-top (OTT) content services such as Netflix, Amazon Prime and Hulu for over-the-top content.
