/ An inside look at the business of digital content
Here’s What the Top Innovators Say About the Future of VideoSeptember 4, 2015 | By DCN
In celebration of its annual Watch Awards honoring the best in Web video content, Adweek partnered with DCN to host a dinner conversation on the present and future creative and business opportunities associated with video.
The dinner, which was held at Gramercy Tavern in New York on August 18, was attended by several Watch Awards jury members as well as other senior executives who are paving the videosphere’s way forward. The conversation, which was led by DCN CEO Jason Kint, took a decidely future-leaning tack regarding disruption of traditional approaches, the forces that are shaping content generation and monetization, how branded video efforts evolve and who is leading the way? Real-time streaming and, of course, Facebook were on people’s minds in a big way too.
Joining the conversation were: Shelley Venus, director of media, Mic; Tennille Teague, head of production, Pereira & O’Dell New York; Taras Wayner, co-svp/executive creative director, R/GA (Wayner and Chris Northam, executive creative director at R/GA, were also on hand to accept the Watch Awards’ overall Originator honor for their work with The Ad Council on the Love Has No Labels campaign); Michael Klein, evp, programming/content strategy, Condé Nast Entertainment; Paul Marcum, head of global digital video, Bloomberg LP; Troy Young, president of Hearst Magazines Digital Media; Mark Fortner, head of innovation and branded content, MediaCom; Yale Wang, head of marketing at DramaFever; Lee Sosin, svp at Hearst Digital Media; and Liza Ryan Howard, evp, chief of consumer strategy, WebMD.
Adweek captured the night’s conversational highlights on video—take a look.