Search results for "AI"
DCN’s recommended reading: week of October 15, 2015
Our recommended reads from around the web: Re/Code: Mossberg: The Real Trouble With Web Ads (6 min read) NYT: Behind the European Privacy Ruling That’s Confounding Silicon Valley (12 min read)…
What’s right for your mobile user experience: app or site?
Often, organizations are faced with a decision to focus development resources on the mobile web or app experiences. Unfortunately, the answer is both—or at least that the answer isn’t as much an either or as a question of user experiences and expectations. Millward Brown explored the question of when people use apps and when they opt for the mobile web and has published the results in The New Mobile Mantra.
Legal & Legislative Committee Call
If you are a DCN publisher or supporter member, please be sure to log in or register to access a PDF of the webinar presentation. Legal & Legislative Committee Calls…
Intimate brands are strong financial performers
Brand loyalty is the Holy Grail in the quest for profitability. In fact, marketers, content creators, social media strategists, sales teams, designers and creatives depend on this essential consumer relationship for a strong business performance. In MBLM’s Brand Intimacy 2015 Report, which examines brand relationship, it found that top ranked intimate brands outperform major financial indices in profit growth and revenue growth over the past 10 years.
Exploring the Internet of Things in 5 charts
According to Forbes, a new rule for the future is going to be, “anything that can be connected, will be connected.” Given the widespread availability of broadband internet, ever more devices are being created with built in Wi-Fi and sensors. Today, just about anything with a power switch can be connected to the internet—with all of the context, content and data that comes along with it.
Ad Blocking: fear vs. reality
It was reported by Adobe that “The global loss of ad dollars due to ad-blocking software is an estimated $21.88 billion and $10.78 billion in the U.S. alone”. It’s an alarming statement, but it is not accurate. Here’s why: there was nothing “lost”. Without ad blockers, the market for advertising doesn’t grow by $22 billion. No incremental money will be spent by marketers at all just because more supply of inventory is added. However, the rise of Ad Blocking is real and certain to increase, but I don’t believe its impact on ad investment in online media will play out in the way that people fear.
Instant messaging use rises as more people opt for closed platforms
The popularity of instant messaging (IM) has soared over the past year, with a 12% uplift in daily usage as more people opt for closed messaging platforms such as WhatsApp, Facebook Messenger and Viber. Over half of internet users worldwide (55%) are now using instant messaging every day, while 76% are using it on a weekly basis, according to Connected Life, a study of over 60,000 internet users worldwide from global research consultancy TNS.
Sports fans are twice as likely to watch sports on TV than on the Internet
Television is still the primary and preferred platform for viewing sports reports Frank N. Magid Associates in their study conducted for ONE World Sports. In fact more than three-quarters of sports fans (77%) stated that they often (“often” or “every chance I get”) watch sports on television versus 37% of sports fans that stated they often watch sports streamed online.
Who’s winning at sports content?
It is generally recognized that good storytelling is not the exclusive domain of media professionals. Today, great stories come as readily from consumers and brands. Digital Content Next CEO Jason Kint led a panel of diverse—and talented—sports storytellers: Morgan Flatley CMO of Gatorade & Propel, PepsiCo; Jaymee Messler, President of The Players’ Tribune; Adrienne Lofton SVP, Global Brand Marketing of Under Armour; and Lisa Baird CMO of the US Olympic Committee. What emerged was a picture of brand-audience relationships and a marketers’ desire to create distinct content experiences that are brand, channel and—above all–consumer-centric.
Wearable developers say biggest challenge is lack of information on consumer usage
Two-thirds of wearable app developers reported that the greatest challenge they faced as first movers was the lack of information and research available on how, when, and for what consumers…
Fake traffic, bots and a chance for publishers to stand out
It’s one of the Internet’s biggest open secrets, and, thanks to a new expose by Bloomberg Business, it’s finally getting its much-deserved 15 minutes of fame: The online advertising industry, keen to consistently reach more and more eyeballs, is actually serving a big chunk of ads to bots and other non-human traffic. Around one-third, or 36%, of all web traffic is fake, according to a report last year by the Internet Advertising Bureau. But there is a critical difference regarding which publishers are affected most.
DCN’s recommended reading: week of October 1, 2015
Our recommended reads from around the web: Bloomberg: How much of your audience is fake? (22 min read) Doc Searls: Beyond ad blocking — the biggest boycott in human history…