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Digital Content Next Staffs Up for Growth
NEW YORK – (June 17, 2015) – Digital Content Next (DCN), the only trade association dedicated to serving the unique and diverse needs of high-quality digital content companies today announced…
Reuters’ Digital News Report Finds Social, Mobile on the Rise but Video Flat
The Reuters Institute 2015 Digital News Report’s global tracking study (20,000 news consumers in 12 countries) offers robust findings on consumer news consumption. The U.S. country-specific data (2,295 news consumers) identifies Online—which includes social media—as the main news source (43%) compared to TV (40%), Social (11%) and Newspaper (5%).
How One Central Data Platform Can Help Build a Better Ad Strategy
Making business decisions without good data to back it up is simply guessing. We know that metrics are a requirement in our daily lives, but are we using the data we need or just the data we have access to? As they relate to an advertising campaign, metrics help track campaign activity in order to effectively plan, implement, and evaluate both current and future campaigns. With digital advertising, campaign owners can track and optimize exposure, response, and overall effectiveness of ad campaigns. Digital advertising offers the opportunity for marketers and agencies to easily gather these metrics so that they can better evaluate and understand ad campaigns.
A Look Inside the Courageous Mindset of Turner’s Branded Content Studio
In an age where everybody’s a content creator, being the most trusted news brand is no small accomplishment. So when Turner Broadcasting announced the launch of Courageous, its branded content studio, it didn’t simply hype the reach of its news brands CNN and HLN. The company placed almost equal emphasis on maintaining the trustworthiness on which that reach is built. “Year after year, Pew says we’re the most trusted name in news, which gives us incredible reach” says Vice President and Group Creative Director Otto Bell. And Bell makes it clear that this trust must extend into the work coming out of the branded content studio because “We cannot afford to undermine the very reason people come to us in the first place.”
MMA Releases Guidance Report on Location Audience Targeting
Drawing from its SMoX Study, the Mobile Marketing Association (MMA) has released a new Guidance Report entitled “Location Audience Targeting.” As the report puts it, Mobile has changed the way we think about digital audiences. No longer just a tool for “in the moment” targeting, major brands are now leveraging the rich contextual information that location provides to create highly-targeted audience segments, enabling them to strategically target consumers at specific points in their day, not just when they’re within close proximity of a brand’s store or restaurant.
5 Ways Industry Leaders Need To Step Up
For those that have been watching the move to digital for decades, it’s often hard to appreciate how much transformation is still going on. We’re literally writing history and building…
What to Expect from Everyday Health’s Wildflower Health Partnership
There are few of life’s milestones as exciting—or as nerve-wracking—as pregnancy. Everyday Health has long helped its audience optimize their heath, manage issues, and prepare for pregnancy and parenthood. It is no surprise that among its most popular franchises is What to Expect, which was built upon what many women call “the pregnancy bible,” Heidi Murkoff’s guide for expectant mothers that has spent more than 690 weeks on the New York Times’ Bestseller List. The company’s latest move leverages the incredible popularity of What to Expect through a strategic partnership with Wildflower Health, which produces mobile health programs that help families tap into the healthcare system and make more informed health decisions.
IAB Survey Finds Mobile Consumers Worldwide are Watching Long Form Video
Mobile screens are becoming more popular for streaming longer-form video, according to “Mobile Video Usage: A Global Perspective,” a new survey of consumers from 24 countries around the world who watch smartphone video, published by the Interactive Advertising Bureau (IAB). Whether short or long or in-between, substantial numbers of video viewers report their video consumption on smartphones has increased year-on-year in all of the study’s participating nations.
Q&A: TheMediaBriefing GM Defines The “Big Four” Issues for the Digital Media Industry
We sat down with TheMediaBriefing General Manager Daniel Williamson to get his take on the major issues he sees for digital media companies today. Not surprisingly, the continued development of sustainable business models remains top of mind. VC-fueled new media businesses have led the charge in growing huge audiences and investing in technology, branded content and digital video to monetize that growth.
Marketers Shift TV Budgets to Programmatic Video
Unruly’s Programmatic Video Pulse 2015 is a survey-based report that examines the rapidly growing programmatic video landscape. Based upon a survey of 1,000 marketers, the report identifies trends, hurdles and…
Re/code + Vox: Lessons on Being a Big Fish
There’s an old adage that sometimes it’s better to be a big fish in a small pond rather than a small fish in the ocean. The technology news industry is an example of this. Rather than leading to a debate about whether it was the right or wrong decision for Re/code and Vox to merge, the discussion that’s evolved has more to do with the hard realities of what’s necessary for journalistic enterprises to stay afloat.
DCN’s Recommended Reading: Week of June 4, 2015
Click to see all our recommended industry reads.