Search results for "AI"
Display advertising deserves more credit for inbound phone calls
In its most recent white paper, Marchex set out to determine whether display ads are influential in driving consumers to make purchase-oriented calls. According to The Missing 98%: Why Display Advertising Isn’t Getting the Credit It Deserves, “The advertising technology ecosystem has historically focused on tying display ad exposure to e-commerce purchases, or other online actions such as filling out a lead form or visiting a product web page. However, for most advertisers, the goal of a display advertising campaign is offline, such as an inbound phone call or in-store purchase.”
Digital ad sales up, newspapers too, but tv is another matter
For so long, the narrative on advertising spending has been a major shift toward digital, with print media bearing the brunt of the losses. But recent figures from the Standard Media Index (SMI), which monitors 80% of all U.S. spending mixed things up a bit with digital rising fast (up 29%), but newspapers also rising (up 18%) while TV ad spend slipped 4%. The growth of digital advertising, at least, comes as no surprise. But newspapers had a rare bright spot in the report, and TV is showing some weakness.
Smartphones dominate digital device popularity
Americans have an abundance of devices to choose from to meet their technology needs. Mobile phones have the highest penetration with nine in ten (92%) adults owning either a smartphone or a cellphone. Smartphones have also gain traction with 86% penetration among adults ages 18 – 29 and 83% among adults 30 – 49 reports the Pew Research Center.
What does its new engineering blog say about The Washington Post?
The Washington Post isn’t just investing in innovation, it’s investing in the media innovation ecosystem with the launch of a new engineering blog that provides an inside look at the media company’s development challenges, strategy and tactics. Washington Post Chief Architect, Greg Franczyk, says that his team is tackling problems faced by others in digital media and the new blog offers a place to openly share “what we are doing to solve these problems, so that others can use our ideas, but also give us feedback to improve what we’re doing.”
Consumer marketing preferences differ from common brand marketer practices
Marketers have a slew of on and offline marketing options today. However, according to research from MarketingSherpa, there’s a disconnect between marketer’s preferred practices and consumer preferences. For example, email is the most preferred communication method for consumers to receive regular updates and promotions from companies they are interested in doing business with (60%). Email is also the top brand marketer medium for communicating with consumers at a nearly universal 90%. But differences emerge in how these emails are sent and received.
Edmunds TV makes its OTT debut on Apple TV
When the latest Apple TV went on sale last week, it was well received by reviewers and almost as quickly decried for its potential to disrupt the television ecosystem. While OTT has certainly had an impact on the cable TV business, Apple’s latest foray has the potential to make apps the new must-see TV channel. Apps have opened the door for an increasing number of independent content plays, from the un-bundling of cable to pure play and native digital entrants into the market.
DCN’s recommended reading: week of October 29, 2015
Our recommended reads from around the web: AdAge: The $24 Billion Data Business That Telcos Don’t Want to Talk About (7 min read) Medium: May I Define Your Attention, Please?…
Bot fraud breaches the trust of publisher and advertiser
Tracking digital ad fraud is more essential than ever in the marketplace. Distil Networks offers insight into publisher and advertiser concerns about non-human traffic (bots) and digital ad fraud in their report A Digital Publisher’s Guide to Measuring and Mitigating Non-Human Traffic. The report is based on an online survey among 138 buyers and sellers of digital advertising.
Why I declined to attend the roundtable with AdBlock Plus
Eyeo, the owner of the AdBlock Plus product, has been quietly inviting industry influencers to a roundtable discussion on the future of adblocking. I received, and declined, their invitation and want to publicly explain why I will not attend. First and foremost, adblocking is a consumer-driven challenge to our industry and therefore, as I’ve consistently advocated, solutions to this challenge should be focused on consumer needs.
Legal & Legislative Committee Call
If you are a DCN publisher or supporter member, please be sure to log in or register to access a PDF of the webinar presentation. Legal & Legislative Committee Calls…
Can we please leave viewability out of content marketing?
Content marketing has captured the marketing world by storm in the past couple of years. Marketers finally have a toolset to tell stories and build brands online rather than only harvesting consumer intent as before. Indeed, eight out of ten marketers are already marketing with content. Like many new marketing disciplines, including social marketing during its infancy, content marketing still lacks standardization, especially when it comes to measurement.
Who’s really cutting the cord? The answer in 7 charts
The pay-TV industry contracted in the third quarter at a faster pace than a year earlier, signaling that “cord cutting” may well be on the rise, as more consumers drop cable and satellite-TV connections. According to MoffettNathanson, LLC, the pay-TV industry lost about 179,000 TV customers, a steeper loss from the decline of 83,000 in the year-earlier quarter. (Continue Reading)